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Lack of Seriousness - The Last Interview with Vonnegut
Kurt Vonnegut is one of my few idols, an elegantly simple poet-philosopher of the first class. I grew up near where he lived in Sag Harbor, and I’ve enjoyed his writing since I was in junior high, where I silently hoped to one day have the courage to visit him.

Harnessing the Power of Social Media Tools
A few hour investment in social media like Twitter, LinkedIn and Facebook can help grow your business
Sales and Customer Service are Just Like Steriod Use in Baseball
Sales is just like Steroid use in Baseball. If a customer attacks, complains, whines, demands or points fingers and you simply say, "you're right. I'm sorry," the issue goes away. However, if you get defensive, place blame, make excuses, deny the issue or fail to apologize, your customer will never forget and as a result, may no longer be your customer. The customer is always right - even when they're wrong.

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The Day our Icons let us down
In the seventies Marks and Spencer plc, in UK was the icon of the retail industry. Everyone used M&S as a benchmark by which they measured their performance and aspired to achieve. National Westminster Bank was the biggest bank in UK and the bank that handled the Bank of England. British Airways was the major airline in the world and a company that other airlines looked up to. There were similar organizations in North America as well and other parts of the world. Then the world changed. In the 80’s the world shifted gear. The icons were found to be set in their traditional ways. In fact all three of these companies were challenged to the level that they nearly disappeared.
Optimizing Your Social Media Marketing Through Twitter Utilities
With Twitter sewing up the market for sharing bits of information with the public, smart entrepreneurs are hopping on the bandwagon and leveraging thee enormous success of Twitter with their own services. Adding value to the twitter experienceBusinesses are now using Twitter related services to get feedback, announce new products, share information about forthcoming special offers, track the conversation that’s going on around their brand or broadcast details about their upcoming seminars, meetings and coaching programs.Twitter utilities are being used by leading companies such as Dell, JetBlue Airways, The New York Times and even the BBC
Pollen and Mold Allergy
During much of the year, plants produce pollen. Mold knows no season and may occur anytime. Plants release pollen in order to fertilize other plants. Not all of those particles reach their intended targets. Some enter the airways of people. The same goes for mold, which can find its way into the nose or mouth through many routes.
Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.
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