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The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is…

Other usability expert Related Articles

How to Avoid the Website Usability Gap
One of the most important components of a successful Website is how it makes the transition from what a user is trying to accomplish and what the site is actually providing. Many times there is a gap between the usability of a Website and the intended results of the company, or individuals, that developed the site. Here are a few suggestions on how to avoid the "usability gap" that is present in so many Internet sites.
To Gain Mindshare Design with the User in Mind
Usability is a term most often referred to when analyzing the user interface of software applications and the design of Websites. However, the same principles of usability can be applied to almost anything where there is a customer "using" a product or service. That said, take a few moments to consider the following usability tips and how you can improve the user and/or customer experience for your organization.

How to Avoid the Web Site Usability Gap
One of the most important components of a successful Web site is how it makes the transition from what a user is trying to accomplish and what the site is actually providing. Many times there is a gap between the usability of a Web site and the intended results of the company, or individuals, that developed the site. Here are a few suggestions on how to avoid the "usability gap" that is present in so many Internet sites
25 Ways to DESIGN Your Way to Higher Conversions
How the site is developed, along with the underlying coding structure, plays a significant role on whether your site meets the usability requirements of your audience. Below are a number of individual elements that must be considered in every website design. While each plays a minor role over the total usability of a website, together they add up to be much more than the sum of their parts.

Combining SEO and Usability for Holistic Search Marketing
Some things just work better together, SEO and (user centered design) otherwise known as UX or usability are two of them. It is only a matter of time before search engine optimization evolves to encompass usability standards and practices for on page optimization to engage the target audience and increase user engagement and retention.
20 todo's for Windows 7
The focus of windows 3.1 to 2000 was usability. The focus of XP was security and, again contrary to some gripers, the security problems were mostly fixed. The hype of Vista seemed to be about visual design - and not usability, so a lot of users like me went "pfffff". Will the next version of windows goes back to the basics and focus on the daily needs of us users to help us do what we do a little faster and with fewer frustrations? Here's twenty things to hope for.
Expertise
As consultant and trainer I always teach the value of being an expert. There’s no doubt that as an expert it’s just as important to be an expert in not just product knowledge, but in your subject matter as well. This knowledge helps your confident in front of a customer or audience. It also gives you the ability to ask excellent and relevant questions. You can quote famous people and books to position yourself as an expert, but you can’t fake expertise very long.

The Idea Harvester
A short article on how usability evolves products; how exploitation of customer brains moves innovation within industry. This article deals with the basic principles of "usability" -- the new computer science buzzword of the past two decades. Remember when people actually owned the things they made? Not anymore...
Screen Recording Software for Usability Testing
Screen recording software can be a useful tool for usability testing. And now more and more requirements of usability test are considered in the design of screen recording software.
Legal Marketing: Top 10 Web Design Mistakes that Hurt Legal Marketing
Usability is critical to a Website’s success. If yours is hard to navigate, it reflects poorly on your law firm and prospects won’t stick around. Web design expert, Jakob Nielsen states that, ”Web design is not a matter of taste or aesthetics - it’s a matter of science … what we actually know from our studies is that the average user experience on the Web is that of failure.”
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