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Lesson #5: Invest Your Best Capital in Your Customers
“Politeness and civility are the best capital ever invested in business,” said Barnum. “Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly.” In growing the most successful circus in the U.S., Barnum came to learn that it was not enough just to get the sale. Instead, what was important was making sure that customer would come back time and time again. Barnum was a master promoter, but he knew there was no advertising as valuable as word of mouth recommendations.

Bringing America Online: Case Changes An Industry
When Case entered the world of computers in the late 1970s, personal computing was still a relatively foreign concept. “I remember even when I was in college and writing, sending resumes out to different companies, my cover letter really talked about, ‘We're about to usher in a new visual age, and with two-way televisions and more of an electronic frontier,’” recalls Case. “Most people 25 years ago, I think, thought I was a little bit loony, but I just believed. And so I just kept pursuing that.”
Steve Case Quotes
Steve Case Quotes
Lesson #3: Know the Difference between Working Hard and Working Smart
“I had a real problem with people overworking actually,” says Orfalea. “They’d work sixty to seventy hours a week in the stores, and they were busy, busy, busy, but the store was dirty and they didn’t see it. I’d say, ‘Why don’t you get the windows cleaned,’ and they would say, ‘I’m too busy.’”
Are you Ready for 2009?
How You Can Get a Strong Start This Year!

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Top Ten Tips on How to Live Amidst Meaningful
Many of us have experienced-- even if fleetingly-- a time when our life is woven in synchronicity. We think of someone and they call, the perfect item literally falls off the shelf at our feet, and more. These are the times when our intention meets our concrete reality in a very easy way. It is also a state of being that carries with it great responsibility. To follow are 10 keys for living cleanly within this state, and creating consciously. (Note: living by these principals even when one is NOT Amidst Meaningful CoincidenceTM can often usher in an experience of it)

Bringing America Online: Case Changes An Industry
When Case entered the world of computers in the late 1970s, personal computing was still a relatively foreign concept. “I remember even when I was in college and writing, sending resumes out to different companies, my cover letter really talked about, ‘We're about to usher in a new visual age, and with two-way televisions and more of an electronic frontier,’” recalls Case. “Most people 25 years ago, I think, thought I was a little bit loony, but I just believed. And so I just kept pursuing that.”
Lesson #2: Who Said Shaving And Sports Do Not Go Together?
In a memo Gillette sent out to all of his company directors in 1912, he wrote, “The whole success of this business depends on advertising.” Indeed, Gillette did not only popularize the modern razor and usher in a new culture of disposable commodities. He also introduced a new way of thinking when it came to advertising.

Best of African Fashions 2007, Ladybrille Reports
As we say goodbye to 2007 and usher in 2008, we crank that fashion dial as far back as we can to give a recap of individuals, organizations, events, news, trends and headlines that rocked Africa’s Fashion Industry in 2007!

Government Releases Proposed Laws and Plan for National Employment Standards
This week (11 February 2008) the government released the Bill containing its proposed amendments to the Workplace Relations Act. If the Bill passes into law it will usher in the transition to a new system of industrial relations and workplace law. The Bill contains matters that had been foreshadowed in pre-election statements and announcements by the new government since it came to power last year.
The Death Grip Method
I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied to the last 4 or 5 days of any launch process, and immediately after this you usher in the "Buy Now" button. The Death Grip Method is to be used in the last 5 days building up towards the launch.
Use Rituals to Create What You Want
Throughout history, rituals have played an important role in society to usher in new beginnings, communicate intention and celebrate achievement. The notion of communicating directly with the unseen, intangible world of the universe while living on the physical plane is a new one for most people.

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