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What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:
Why Doesn’t the Press Call, email, Text, Tweet?
PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing. In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah! Writing clean/concise/meaty releases, checking the Press Web Site? That is so yesterday!!! So what if the site is where media folks go to find/get news/data and where they go to get contact info? Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into this article. Don't waste your best opportunities
US Postal Service, “Do Not Return to Sender” it!
This article is a salute to visionary ultra entrepreneurs such as Sir Richard Branson of Virgin Group, Fredrick Smith of FedEx, and Bill Hewlett and David Packard founders of HP Corporation. It is also dedicated to the hard working 727,000 employees and Management of US Post Office who have made formidable progress. Hope, still remains that a revolutionary entrepreneurship solution will prevent lay off of these employees.

GordonMax, Creators of the World's Finest Diamond Simulants, expand their India Operations in 2011
New Delhi, Delhi, India, Wednesday, January 19, 2011 -- (Business Wire India) GordonMax & Co. Pvt. Ltd., creators of the world's finest diamond simul jewelry ants, will be aggressively expanding their franchise and company-owned operations across India this year.

Garber on Business: Shipping across the country -- or overseas
Moving items from point-A to point-B used to be a simple matter. Now you practically need a degree in logistics, and -- as they say on TV disclaimers -- "results may vary."

7 Ways to Follow Up Persistence without Being a Pest
Follow up on every lead without appearing too persistent. Be viewed as a professional and not a pest.
Evaluating the Market
Though franchising is considerable less risky than starting a business from scratch, as with any new business, an element of risk still exists. With this in mind you need to ensure that you thoroughly research the franchise you are interested in; there is no room for getting it wrong! You cannot get carried away with the idea of running your own franchise without finding out whether that business is viable. Researching, and knowing your potential market inside out, is essential.
"You don't know what you've got till it’s gone"
In times like these it becomes even more important than ever to hold on to our existing clients. Everybody knows the costs of customer acquisition. Here are some helpful hints

Green Marketing - The Proof is in the Profit
This article covers some specific ideas on how to infuse green principles into your marketing strategies.
Press Release Success Criteria - Is it Newsworthy?
You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio station FM 99.9 would be perfect attendees at this event.
Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into using discounted postage.
Achieve Customer Relationship Management Success
This article is all about data quality and how important it is to you Customer Relationship Management. No matter what size customer database you have, it's good to understand the tools and technology available to ensure that your database stays clean and accurate. We cover relatively simple tools to use all the way to referential data linking. While you may not need this type of linking, it's good to have a grasp of what it is as you are managing your database.
3 steps to create a unique selling point to compel customers to do business with you
Creating a great Unique Selling Point or USP is much like making a love letter. You must, through words, create an image of yourself that the object of your affection will love in return. Unlike love letters though, you’ll have fewer words with which to accomplish your goal.
3 Simple Steps for Creating an Effective Unique Selling Point
Creating a great Unique Selling Point or USP is much like making a love letter. You must, through words, create an image of yourself that the object of your affection will love in return. Unlike love letters though, you’ll have fewer words with which to accomplish your goal.

Using Your Offline Marketing To Grow Online
Can offline marketing help drive your online business? You bet it can. With the help of direct mail, you can increase your website traffic.
Don\'t make your issue the customer\'s problem
I use the USPO to pick up items people buy from my on-line store. It’s a simple process: I push a few buttons, and the package is scheduled to be picked up at my front door in about 3 minutes or less.

Other usps Related Articles

Postal Service Postcard Mailing Guidelines
The United States Postal Service (USPS) has different postage guidelines dependent upon how fast you want your postcard delivered; the size of the postcard; whether or not you are a non-profit organization and the number of postcards mailed. The post office also has strict postcard layout requirements. This article includes general statements about The USPS requirements for mailing postcards. It is best to consult with a professional mailing service when first looking into using discounted postage.
Customer Service Tips: How Not to Provide Service
Imagine my surprise when I read the flyer in my mailbox from the US Postal Service that suggested I install a new mailbox, at my expense, at the end of the cul de sac so “we can serve you better.” As far as I can tell, the only one who benefits from this is the USPS because they can batch process 10 houses (if my neighbors do this) in less time than it takes for them to drive to each house. While I can see the benefit to the USPS – faster time, less travel and less gas, I fail to see how this helps me.
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