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Does Your Marketing Feel As Effective As a Dead Horse?
It doesn't matter how good your product is or how much you believe your target market NEEDS what you're selling. If it's not a good fit, it isn't going to matter because they won't buy. Why your marketing campaign needs to be aligned with your targeted market audience.

Other utter surprise Related Articles

The Source of Oracle’s Wisdom: How Ellison Achieved Success
“There's a wonderful saying that's dead wrong,” says Ellison. “‘Why did you climb the mountain?' ‘I climbed the mountain because it was there.’ That's utter nonsense…You climbed the mountain because you were there, and you were curious if you could do it. You wondered what it would be like.”
If something is getting you down, find out what you can learn from an old donkey!
A friend told me some time ago that his granddad used fables and stories when he was a young lad to get him to understand things that might otherwise have been difficult for a youngster to take on board. He said that what he’d learned from them had stayed with him ever since and still made utter sense. This short story is from him and it's about an old farmer and his equally old donkey…

He Who Hesitates…waits…and waits…and waits…
A favourite quote from Henry Ford ‘Whether you think you can, or whether you think you can’t: you’re always right’. How does that apply to you and your business? Why do some people work excessively hard and never seem to get anywhere whilst others just seem to be complete and utter money and success magnets!? How many ‘no’s’ and knock backs will it take for you to hesitate...and wait…and wait in your business?

Closing - No Tricks Required
So you are hoping for a magic trick to closing? Wouldn't it be so much easier if we could just utter a special phrase that would make our prospects suddenly forget the competition, forget the hard-to-calculate return on investment requirements, and magically say "yes, let's do it"?

How to explain what your business does
About 6 months after I started in business, I remember attending a sales course. I had one specific question and to my utter frustration, it wasn’t answered on this course. You see, I had been attending a lot of networking events and the favourite question there is “so, what do you do?”
The importance of understanding your buyer relationships - especially in a tough economy
The tough economy is leading to many nasty surprises for sales organisations. In many cases the surprise, or the extent of the surprise, could have been avoided if the sales organisation had better information about the relationship that they have with with their buyers. in this article Keith looks at the different ways of determining the relationship you have with your buyers.
How to prevent loved ones from bursting your bubble: 3 solid steps
This article explains how to stay positive in a grounded way when loved ones, friends or colleagues are being negative and intentionally or unintentionally dampening your mood. Learn three solid steps to successful communication with Bubble Bursters. It can be this easy: You will not even need to utter a single word!
Information Marketing: The Mistakes I Made Creating My First Info-Product
Bet you never heard of my first information product. That's because it was a complete and utter failure. Read on to hear the story and how you can learn from my mistakes.
Get Your Priorities Straight!
Lately, I have been amazed at the answers I get when I query executives about their priorities. Many utter a reference to "objectives" that sounds good, but soon they discover that their answers do not clarify what their priorities are that day. They often are not clear on what actions they need to focus on today that will lead to success tomorrow.
Why Cupcakes for Dogs Are A Good Thing
So the other day during a sales training call we stumbled into Sprinkles cupcakes and to my utter amazement they were selling cupcakes for $2.50 a piece – not for people – but for dogs. The cup cakes for people were considerable more.
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