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Exposed - Personality Tests Disguised as Sales Assessments
Yesterday, I met with a long-time client who, in his previous company, used OMG's Assessments to identify what needed to change in order to double revenue from $30 million to $60 million. In his new company, which is already about 12x that size, he wants to double revenue again. He said, "I just wasted two years with the _____ Assessment.

Other validity studies Related Articles

Success Tips
From time to time, I try out ‘success ideas’ to test their validity or come up with intriguing insights that I just can’t wait to share with my loyal readers. Well, this is one of those moments! Actually, I have TWO quick tips for you:
Does It Make Sense for UNDP to Help Launch Small and New Organizations?
The most fundamental question that this evaluation addresses is the validity of UNDP's decision to build a program focused on supporting small MFIs.

A SHARPER MIND/BRAIN --(To Reduce Stress Level)
Many studies have underlined the importance of exercise in reducing stress level. Studies also show that aerobic exercise is an excellent way of keeping our brains young and healthy.

Bust the Recession With Mobile Marketing.
Group text messaging is proving to be a recession buster for many businesses. In today's busy world where simple is better, case studies are claiming a text message is the new 800 pound gorilla. Furthermore, case studies are supporting this statement showing texting can do wonders for sales/marketing or communications.
Take Advantage of Eye Tracking Tests
Sure, eye tracking studies designed specifically for your web site could cost you tens of thousands of dollars. So, until you’re ready to spend that kind of money, you might want to take advantage of data garnered from studies of other websites.

Franchise Ownership Provides Competitive Advantages
“In business for yourself, but not by yourself” – that’s a common adage used to describe the advantages of franchise ownership. And there is real validity to that statement
Developing Marketing Street Cred Part 8: The Right Tools for the Job
It is a delicate balancing act – trying to elicit insightful user testimonials without leading your customers. Fortunately, there are some strategies you can employ to help simplify the process, without compromising the validity of the feedback you receive.
Come and See
The statement of “come and see” is the primary means we have to prove things to others. Normally what a person sees will establish the validity of any situation.

Estimating the Cost of a Bad Hire
Though most organizations experience a “bad hire” and are aware of the high price they pay for employee turnover, they often lack the ability to combat the loss. Using competencies for selection reduces the risk of a bad hire by increasing the validity of the recruitment process through well-researched, job-related behaviours, consistent standards, standardized selection criteria and selection tools for incremental validity.
Is there still a use for case studies in PR?
PRs have continually expressed the importance of case studies in PR, especially one that is well written and impactful. But as media is constantly evolving, is there still a need for case studies in the PR mix?
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