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value based Tagged Articles
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It's All About Value
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| Cost plus pricing, the method of pricing where a business adds on a specific amount over the cost of their products and services to give themselves a profit margin and to ensure all costs are covered. It is easy to implement and the most used method of pricing in the business world today.
It is also a hugely flawed methodology |
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Scarcity And The Next Best Alternative
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| Pricing in essence is all about looking at your customers next best alternative. What does that mean? Simply, in order to set your value based prices, you need to know what alternative options your customers have.
If you are selling a service or item that is common place and easy to get hold of, that means your customers have a lot of alternatives rather than buying from you which in turn will dictate your pricing level, if you are selling something that is hard to get hold of that means your customers will have very little alternatives to buy other than from you. |
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Working Harder, Making Less
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| Thinking of expanding your business? You may want to learn from the mistakes made by two retail giants. |
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What Is Price?
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| I must admit that I was taken aback by this question. Was I able to recover and offer a useful answer? Read on. |
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The Discount Economy and It's Implications for the Future
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| What is the discount economy? How did we get here? More importantly, how do we get out? |
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