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Accepting Credit Card Payments --- Is it Really Worth It?
Do you accept credit card payments on your web site? Do you accept credit card payments against processed invoices sent to your customers? Do you have a store on your website that allows customers to purchase your products and pay for them instantly by using a credit card? If you don’t, you may be overlooking one of the basic best practices in marketing strategies. Strategies focused on customers buying habits, convenience and levels of comfort. Regardless of the value propositions presented by your company, people want to be comfortable with the way you handle their transactions. This is true whether they are ordering by phone, by fax, at your counter or from your website. Tread on their comfort level by not providing enough options and they will go elsewhere or limit the amount of product purchased from you.

Are You a True Salels Professiona
Salesmanship is a learned skill. You can perfect that skill. Yes, it does help to have an outgoing personality, high self-esteem and an ego to become a real pro. But, these attributes alone won't make you successful. Confidence in yourself, confidence in your products and confidence in your company are also key ingredients. The only way to gain this kind of ultimate confidence and become a true sales professional is by attaining knowledge. Study your products, understand your value propositions and understand what your competitive advantage is. Success is rarely an accident. Success is generally the result of a combination of motivation, attitude, skill and knowledge. Not everybody can be a professional sales person. If you are --- you are special.

The Single Biggest Mistake That Salespeople Make
Ask 10 people and you'll get 10 different answers about the biggest mistake that salespeople make. Ask the question a bit differently and I will give you a different answer too. But ask the question in the title - "What is the single biggest mistake that salespeople make?", with the key word being mistake - something they do incorrectly rather than due to a weakness - and I can provide data to back it up. There are actually 3 mistakes that are nearly always made but 2 of them happen as a result of the single biggest mistake.

What Does it Mean When You Can't Reach Your Sales Team?
When you can't reach anyone on your sales team is that a good thing or a bad thing? When they are all on sales calls, working the phones, or with customers/clients is that a good thing or a bad thing?
Buzzwords are BS!
Three adjectives and a noun are not a positioning statement!
Company on the Edge.......Push!
What makes companies successful? Why are some able to change and move forward, while others stagnate and retreat? Why do some companies perform steadily and grow, while others lag and contract? There are three critical factors in achieving the desired results for an organization.
Avoid Mistakes, Take Action, Overcome Resistance
Works great in sales too. Your salespeople would have more success changing the minds of their prospects if they weren't so busy denying them of their opinions, trying to push facts and features, benefits and value propositions, and proof and examples down their throats.
Do you speak the universal language of business?
Communication is one of the obvious cornerstones of a successful sales career. You need to speak the language of the country where you're doing business. You need to know and understand each industry's specific lingo. You need to have a solid grip on the unique dialect of executives with different functional responsibilities. You need to be particularly fluent in the one language common to every decision-making executive.
Seeing the world from your client’s perspective can make for easier sales
Each week we meet and speak with a variety of prospective and/or existing clients who have problems they need solving in our area of expertise. It is more than likely we will deal with a mix of clients: some with little or no understanding about what we really do and those with previous experience, knowledge and opinions in our area of expertise. And then there are those clients who are in between. Whatever their level of sophistication, how well we understand and identify our clients' key priorities and problems, and what they value about working with a credible business partner is crucial to developing, attracting and retaining healthy client relationships and growing sales. However, most businesses tend to view the world from their own perspective and not from their clients'. This means:
How sticky are your ideas?
Every now and then I come across a book that really nails its topic. "Made To Stick" by brothers Chip and Dan Heath is one of them. Their insights into consistently creating memorable messages is must reading for anyone in sales.
Be a Sales Professional
Being number one on your sales team just isn't that difficult. Being a "Professional" Sales person should be your primary goal. Salesmanship is a learned skill. You can perfect that skill. Yes, it does help to have an outgoing personality, high self-esteem and an ego. But, these attributes alone won't make you a Sales Professional. Confidence in yourself, confidence in your products and confidence in your company is a key ingredient. The only way to gain this kind of ultimate confidence is by attaining knowledge. Study your products, understand your value propositions and understand what your competitive advantage is.

Leave Your Ego at the Door, Please
It can take years to develop a relationship based on trust and loyalty. In this case it may have only taken one phone call to diminish years of partnership.
Differentiation-Based Leadership: Three questions that every leader must ask
The more competition you face, the greater the need to highlight the differentiation -- the unique advantage of your product or service -- in order to succeed in the marketplace. Differentiation-based leadership places the onus of grasping, defining and communicating that differentiation on the shoulders of the leader, and extends the concept to encompass every area of business -- including the leader him or herself. Using differentiation as the central principle of strategic competitive advantage, these are the three questions that every leader must ask.
Home Business Expert: Testimonials, Your Secret Sales Force
The fact is, all of us say good words about ourselves, about the services we offer and the products that are on display. But most websites on the Internet face a credibility problem where everything they have to say is taken with a pinch of salt by the prospective customer.
Invest a Little More Time and Easily Win More Sales
Time is a precious commodity especially to those in sales. There never is enough time to return phone calls, answer emails and complete all those proposals. Yet, this week I realized how many sales opportunities are lost when sales professionals fail to invest just a little more time.
Star Status in Sales
Being number one on your sales team just isn't that difficult. Salesmanship is a learned skill. You can perfect that skill. Yes, it does help to have an outgoing personality, high self-esteem and an ego. But, these attributes alone won't make you successful. Confidence in yourself, confidence in your products and confidence in your company is a key ingredient. The only way to gain this kind of ultimate confidence is by attaining knowledge. Study your products, understand your value propositions and understand what your competitive advantage is.

The Seven Sins of Marketing & Sales
What if you could isolate the one thing that would make your sales soar? The challenge is in figuring out what that “silver bullet” actually is – if it even really exists. The reality is that, for the most part, it is a combination of factors, including the efforts of both marketing and sales that can increase or depress revenue results. By focusing on a group of factors, it is possible to improve results without having necessarily to reinvent the wheel or engage in expensive technology solutions in the name of change.

Other value propositions Related Articles

What is a Value Proposition?
Your value proposition is the value your company focuses on delivering to the market. It should be based on your company’s goals and objectives as well as the value provided by your competitors. Value propositions establish the value basis for the business relationship. They describe how your solution will improve your prospect’s business and how that improvement will be measured.
Is there a secret to “The Secret?”
You love it, or you hate it! You are either totally convinced by the propositions in Rhonda Byrne’s book, The Secret, or you are a cynic who sees it as the next celebrity hype! But it raises some interesting issues. Do you go around saying that your cup is half full, or half empty? Do you have the power within you to make your dreams come true?

6.2 Propositions for engaging the international business community: Enterprise solutions to poverty
Our second set of propositions relates to the role of large businesses, especially multinational corporations, in tackling poverty. Our core position is that through harnessing its value-creating assets, big business is especially well-equipped to add enormous value to pro-poor enterprise initiatives – and elsewhere in the war against poverty.
Face Off: Value Propositions vs. Sales Messaging - Why Your Value Prop Is Losing and What to Do About It
This article debunks the myth of the value proposition as a magic bullet for sales. You'll learn why most value propositions are more like blank or copper bullets and how to provide your sales team with the silver bullets they need to grow your sales pipeline and win more business.

There's Value, Value, Value & Value!
None of us can ever invest enough time in increasing the punching power of our Value Propositions. Ever think in terms of their ubiquity and staying power?

It's The Experience, Stupid!
Take a few minutes and read through all the statements of value on your web site and in your recent proposals. Think about the value propositions you have articulated during customer calls over the last few months. Do they strike you as static statements? Or do they communicate a sense of a living, dynamic, ongoing, integrated, valuable experience?
Avoid Mistakes, Take Action, Overcome Resistance
Works great in sales too. Your salespeople would have more success changing the minds of their prospects if they weren't so busy denying them of their opinions, trying to push facts and features, benefits and value propositions, and proof and examples down their throats.
Is your slogan authenticated by your story?
When stories don’t match slogans brand value suffers. It is all very well to be aspirational, as determined to be different is, however being aspirational when it comes to our slogans, tag lines, or value propositions, is for me a dangerous practice. Of course when our one line positioning statement is actual and present tense, and we don’t deliver, we are in even more trouble!
Developing a Value Proposition
This article provides detail concerning the development of a Value Proposition. Value Propositions are an internal tool to assist organizations in the creation of their communications. By recognizing what the organization does well that is recognized by the customer the Value Proposition serves as a guide for more meaningful contact with the customer.

Exit Planning…All Good Things Come to an End
A wise sage once said, "All good things must come to an end". This is especially true for the small business owner, who’d like to exit their business gracefully. But, saying it and taking action are two entirely different propositions when it comes to making that a reality. Most small business owners are constantly consumed with the day-to-day running of their business and have precious little time for the luxuries of planning, unlike their larger corporate cousins, this activity tends to be put off till last minute or generally not done at all.

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