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Are You Guilty of Shotgun Marketing?
"Shotgun marketing" is basically going about marketing your business without a strategic plan, complete with measurable and meaningful outcomes, strategies, and specific action steps, as well as a plan for consistency. The cure for the shotgun approach to marketing is "Lifetime Laser Marketing." Read on to learn more...
Garber on Business: Advertisers, Know Your Market
There's a radio ad on the air these days and every time I hear it, I burst out laughing. And it isn't meant to be funny, either. An essential rule-of-thumb for advertisers trying to win over stingy consumers like me, is "Know Your Market."

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Go Where the Money Is
Fifteen years ago Howard Shenson, editor of The Professional Consultant, spoke at the CAFP Conference in Vancouver. In a session on fee-based planning someone asked about planning on a charitable basis for some prospects, i.e. for those who are unable to pay the fee, but really need a financial plan.

Speaking and Writing
I just came from the Advocis, Vancouver, Annual Professional Development Day, which I attended to introduce my old friend, Joe Dickstein, the second speaker on the one-day program.

When to Hire Your First Sales Rep
Recently I was speaking at a conference in Vancouver when one of the attendees approached me after my speech with an interesting question. He said he was a technology reseller and was getting very serious about bringing his business to the next level. In order for him to focus more on his business, he needed to get out of the role of selling and completely dedicate himself to running his business. His question was, when should he hire his first sales rep. Interesting question since you would think that if he was ready to move forward, as he said, then the answer was simple – hire the sales rep now. But it’s a bit more complicated than that. So here is what I told him.
Caution to the winds?
Yes, let’s throw caution to the winds and throw out our old habits with it. I just listened for the first time to my introduction to the Vancouver Dreaming Room recently past, and was I surprised!
NLP - Natural Language Processing to become an evem more important influence to SEO
What is the study of "Semantics?" In general, or in the simplest of terms, "semantics" is the study of "language meaning." It was back in a Vancouver Workshop a few years ago, that we had invited Michael Marshall, an expert on Natural Language Processing to come teach our students on the subject. Few people were discussing this topic back then. But Mr. Marshall had agreed to come speak for us on the topic of how search engines like Google were using NLP.

HR Lessons from the Canucks: What Businesses Can Learn From the Firing of Dave Nonis
The firing of Vancouver Canucks General Manager, Dave Nonis, has catapulted the Canucks and its owners into the glaring light of public scrutiny. The media activity and the public response across the city has highlighted some critical lessons for all companies on how to effectively manage employees. For small businesses, in particular, these lessons can be particularly helpful as they compete for talent in this tight labour market.

How To Reduce Waste At Shopping Malls
What do you do with outdated seasonal banners at shopping malls? Typically, throw them out. In Vancouver they've taken a greener, much more beneficial path. And I have suggestions for them to go even further...
Small Business Interview Series – Website Design and Development
Understanding the website development process is important for small business owners - a well designed and programmed website will add value to your bottom line by engaging your target audience and generating leads. In this edition of the small business interview series, I speak with Jordan Klassen, Vancouver Web Designer, about website design and strategy.
Emotional Choice
I saw Melissa Hollingsworth give her first public speech after finishing fifth in the ladies skeleton at the winter Olympics in Vancouver.
Leaders Control Their Own Destiny
Carl Hiebert tells uplifting stories with his lips (as a professional speaker), but the story he tells with his life is even more inspiring. Carl first made a name for himself (and aviation history) in Canada when he overcame huge odds to organize (that took years) and fly a successful 58-day flight from the Atlantic Ocean in Halifax to the Pacific Ocean in Vancouver - in an open cockpit ultralight. Everyone in our family have since been up with Carl in his two-seater ("flying lawn chairs") aircraft powered by a small 47-horsepower engine.

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