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The Cookie Connoisseur: The Early Years of Debbi Fields
“I was really happy being a housewife,” says Debbi Fields, founder of Mrs. Fields Cookies. “I was proud to be there for my husband, but it did not necessarily make me feel great.” Longing for something more out of life than being just a mother and a wife, Fields turned her lifelong passion for baking into a multimillion dollar enterprise that has continued to attract a loyal following throughout the U.S. She did not have a business degree or the support from her family, but what Fields did have was a dream.

Have You Mastered Sales 1.5?
Sales 2.0 is getting tons of buzz right now in the technology market. So how do you begin to transform your organization? Take baby steps: you need to master Sales 1.5 before Sales 2.0. You need a solid foundation on which to initiate real change
Customers don’t care about you unless you’re naked. They just don’t.
Why should they? You’re not that interesting to them fully clothed. Appropriately decorated in the same suit and tie, or tight black jeans and teased hair, as everyone else in your industry.
The 4 Keys to Referral Success
In summary, the four keys to referral success are to work with 12 or more centers of influence, implement a systematic way to stay in touch, differentiate yourself from everyone else, and build a connection with each center of influence.

Why Conformity is Bad for Your Business
As a business owner do you ever find yourself trying to act the way you think your clients want you to? Or even more dangerous, are you trying to be more like your competition?

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