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Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.

Dating the Trysumer
Where lack of choice and distribution channels in the past made it simpler to market and sell to prospects, today small business owners need to EARN the trust and credibility of this new breed of consumer by allowing them to TRY before they BUY.

Entrepreneurs – What Can You Learn From Dolly About Managing Your Customers?
Dolly Parton is a very recognizable business women. She has built an international multi dollar business from her great singing voice. As she is so popular her entertainment shows get popular – but she still manages to get everyone in – happy! What can we learn from the way she does business?

Unique Selling Proposition Little Things Can Make A Difference
Your unique selling proposition defines you from the competition. In sales little things mean everything.

Homebased and Mobile Franchise Keeps StartUp Costs Low
The home-based and mobile franchise opportunities have various facilities. Since they are home-based, the starting as well as running cost is low. Being a mobile van-based business, the franchisee is not required to remain confined at home all day and the van makes a great visual impact wherever it goes. There are many sub-categories in the home-based mobile franchise business.

What are your Signs Saying about your Company?
The other day I was driving down highway 55 in New Jersey doing about 70 in the passing lane. I looked in my rearview mirror and there is a van on my tail, very close, specially at 70. Now all I am trying to do is pass a few slower cars, I brake light him a bit, but instead of getting off my butt, he gets closer. I use to be a hot head, but now I think I am wiser, so I slow down and pull into the other lane. The guy zooms past me – ABC Plumbing*. Guess who is not going to be a customer of theirs.

Other vans Related Articles

Youth Brands 2004
A year ago I spoke to The Medinge Group about American luxury brands. They were suffering. Now they have recovered. Customization now the norm, migrating downmarket (Vans). Latest news: brand extensions.

Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.

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