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How to Avoid the Web Site Usability Gap
One of the most important components of a successful Web site is how it makes the transition from what a user is trying to accomplish and what the site is actually providing. Many times there is a gap between the usability of a Web site and the intended results of the company, or individuals, that developed the site. Here are a few suggestions on how to avoid the "usability gap" that is present in so many Internet sites
How to Bring Visitors to Your Web Site
Now that you have developed a great looking web site that meets the needs of your customers, it's time to get the word out and bring visitors to your site. It's terrific to have a web site loaded with benefits for potential customers, but if no one visits, then no one benefits. This includes the site's owner and developer!

23 FAQ'S on Search Engine Optimisation (SEO)
Search Engine Optimisation is the process of preparing a web site in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimisation of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.

Why Shoeless Joe Was Wrong.
Unfortunately many people are living a perfect example of “If you build it, they won’t come.” A site built with a Site Builder that doesn’t allow for proper search engine optimization can hold the site back in the search engine’s and limit the traffic and growth potential for the site. Fortunately there is a solution.
Why Many Websites Fail
Here’s a statement that may shock you. No one gives a darn about how great a web site is designed! Does that surprise you? Well, in truth, all anyone cares about when they hire a web designer is whether they can solve their problems and get them new clients. Ask any visitor to a web site what they want from a site and in all likelihood they’ll tell you that they just what to find the information or the product they’re after. So, in fact, it doesn’t matter if a site has great graphics or is filled with fabulous flash animation because the bottom line is this: When designing a web site, your only concern is whether the web site does what it was meant to do, which is to get new business.

9 Tips for Creating a Site Map for Visitors and Spiders
Not every site needs a site map, they can certainly be a good idea. Site maps provide a dual purpose: They provide search engine spiders easy access to all of your site pages and they provide site visitors easy access to all of your site pages. The difference is that search engines and visitors access your site map differently and therefore there are different methods that need to be applied to creating site map(s) that are friendly for both engines and search spiders.
Who Is Your Audience
What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Don’t just sit around on the Internet, put your web site to work.
So your business has a web site. Great! As we’ve said before, “It’s a credibility issue—these days a business is expected to have a web site.” But wait a minute, what’s the site doing for you? Sure, your web site is helping your customers get to know, like and trust you by building awareness, providing information and shortening the selling cycle, but could it be doing more? YES!

Create a Site Map For Better Traffic
I think every website should have a site map since it does help in traffic generation. As the term suggests a site map is a map of the web site and can be a simple list of links or a more complex representation. The type of site map you’ll need depends on the type of website you have.
One Web Site Or Two?
Many business owners are wondering whether one Web site is enough, or whether they should have two or more sites. Typically their thinking starts by them saying it would be "too cluttered" to have everything on one site. Fair enough - it's good that they don't want to confuse site visitors with a cluttered Web site. But what exactly does "too much clutter" mean?
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