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Kraft Buys Into the Mirage of Vendor Rationalization
In yet another example of the "when will they ever learn" category, About.com's Martin Murray's article "Kraft To Rationalize Vendors" reported that the company "announced that it is planning to cut its supplier base in half, affecting more than 30,000 businesses, but possibly saving Kraft more than $300 million a year." Putting aside for a moment that enterprise-wide rationalization strategies rarely deliver the sustainable savings that are expected - it would be interesting to see how the $300 million per year number was actually calculated - history has shown that the "sifting" process usually results in a supply base composed of the least desirable vendors.

Other vendor response Related Articles

Slow Down to Speed Up Your Sales
After months of trying, you land an appointment with a major account who uses your competitor's products. Then everything starts to go wrong. They tell you everything is fine, even if they're dissatisfied with their current vendor. They rule out doing business with you if your product lacks a minor capability. Your pricing is never good enough. Or they simply thank you for the update and promise to contact you when the need arises. Sound familiar? It's the result of trying to convert long-standing vendor relationships in one sales call.
When buying a business you can ask for vendor finance
When you buy a business you don’t always have all the funds necessary to complete the purchase and in today’s economic climate, with banking finance being more difficult to come by, vendor finance might be the only way the business gets sold. Vendor finance might be the best option for you as a buyer, but also for the vendor in that this will make sure the deal happens.
What is a Vendor Finance Scheme, and How is it Operated in the United Kingdom?
This article explains the basics of what a vendor finance scheme is, how is can benefit you as an equipment supplier, and the reasons behind why a growing number of UK equipment suppliers are now leading with vendor finance schemes to help sell more of their equipment and increase their profits.
Call Center Outsourcing- Things to Be Considered
Your business growth depends on your customer base. To find the right customer service vendor make sure you have some pointers to select the right one. Take a note on those pointers that will help you to select the right call center outsourcing vendor.

Save Money with Vendor Consolidation
Vendor consolidation is a business strategy whose goal is to provide the same or increased service & quality levels from vendors, while reducing operating expenses related to purchasing from that category of vendor. Sales & Marketing organizations should analyze their Printing, Software, and Consulting, vendor categories to determine where efficiencies can be gained by consolidating to one strategic partner.
Synchronization -- Key Factor To Consider While Selecting Your Outsourcing Vendor
Collaboration succeeds when there is synchronization, and when you are outsourcing your business processes you are nothing but collaborating with your vendor. Most businesses forget the importance of synchronization of services when looking for the right outsourcing vendor as they are more focused on cost benefits and fulfilling basic service objectives.
Vendor Events to Boost Your Direct Sales Business Success
Direct sales businesses depend on a steady stream of new leads. A vendor event is an excellent way to get an unlimited supply of leads coming into your business. If you are looking for quick success in a sales business go to vendor events once per month.
From 'Whoops' to 'Wow' - How Brands Can Recover from a Blunder
When customers experience a not-so-good situation with a vendor, how can the vendor recover? What does that recovery attempt do for customer loyalty?
Affiliate Marketing Is The Single Most Cost-Effective Way To Promote Your Company
Ever encountered affiliate marketing programs? This is typically the kind of advertising on the internet that summits incentives to the affiliate marketers for getting visitors or traffic towards the advertiser or other trades. The vendor pays the affiliate marketer to locate a hyperlink on their site, and the affiliate directs targeted traffic to the vendor in exchange. In other words, it's about having to pay revenue to individuals who assist you in making product sales. It's that simple.

WiMax: The story of extremely fast internet
WiMax is a new invention in the world of wireless broadband technology. Its main purpose is to ensure that the broadband wireless radios exchange signals from vendor to vendor.

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