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Seven Marketing Strategies to Attract the Affluent Buyer
The affluent community has grown over 20% since the early 1990s. In the U.S. alone, luxury is a $400 billion market. Recent studies estimate that it will grow at a rate of 15% a year and will become a $1 trillion market by 2010. So how can you market your services to the affluent consumer? Here are seven marketing strategies to help you attract this smart and savvy shopper.

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RAISING VENTURE CAPITAL IN TOUGH TIMES
It’s no secret that it’s not as easy as it used to be to raise money for your business. Longer investment cycles, suppressed valuations, and limited opportunities to cash out of deals has made venture capitalists increasingly selective. As a result, many VCs look only at companies they know and have invested in before, rather than pursuing new deals.
“Tips For Entrepreneurs In Selecting A Venture Capitalist”
As a business coach, I do get the opportunity from time to time to assist, guide and facilitate the search for venture capital and venture capital firms. Recently I have been involved in doing just that and here are some tips on what characteristics to look for when searching for venture capitalists. Characteristics of a good venture capitalist should include:
Harmonix Music Systems - Now That's How An Angel Deal Should Work
I’ve invested in over 50 angel deals in the past 12 years. Several have been big winners for me, a few have done ok, and some have failed. Many are still active – including several that I did before I started making venture capital investments in 1996.
Joint Venture Research
While Joint Ventures mean big money, research is essential before partnering up or even suggesting a Joint Venture to someone. Here are a few guiding principles when setting up lucrative deals that provide ongoing, multiple streams of passive income and large, once-off windfalls.
The Sales Force with Over Achievers Who Don't
I think that many CEO's are in denial. Despite the struggles of their sales force, they continue to look at the pipeline and say to themselves, we'll be okay as soon as these deals close. But the deals aren't closing and with each passing day companies are less okay then they were the day before.
When to say no to a deal. If you want grow say no!
Wait, before you say, "I did this really small job and it lead to a bigger one, so I never turn down a deal." If you want to think that way, it's OK, but if you want to get to the next level, you need to think differently. I have a very successful client in Hollywood that I work with, he hired me to help him make the jump to the elite level of 8 figure deals. I told him the same thing I'm telling you, say, "No to 80%." He was so challenged by this until I explained to him that the deals he was getting now were the ones turned down by the elite level 8 figure guys. If you want 8 figure deals you have think like an 8 figure guy and NOT take 6 figure deals.

Lesson #1: Does Your Business Have an SCA?
The first of 5 key lessons that every budding entrepreneur shoul learn. The five lessons are taken from Enterprise and Venture Capital: A Business Builders' and Investors' Handbook 5th Edition Allen & Unwin 2009 by Christopher Golis. The book is based on his 25 years as an entrepreneur and venture capitalist and his talk 5000 Business Plans, 50 deals, 25 Write-offs which he regularly gives to entrepreneurial workshops.
Lesson #2: Lease the Pencils
Lesson #2 of Chris Golis's talk 5000 Business plan, 50 deals, 25 write-offs lessons learnt from 25 years as a venture capitalist. Money talks but cash screams.
Where Do We Get Our Deals?
Where do we get our deals? Actually, we find them in a variety of places. Several of which are proprietary and I only share them with my students who are my joint venture partners. Consider the fact that anytime a property comes available on the MLS, everyone knows about it within minutes. If it is really a good real estate investing opportunity, it is often snatched up by the agent entering the listing into the computer….or one of their friends.
Lesson 5 Grab the Golden Ring
The fifth and final lesson taken from 25 years in the venture capital industry and based on my talk 5000 business plans, 50 deals, 25 write-offs. In this lesson I describe how three people (including yours truly) failed to grab the golden ring in the merry go-round of life.
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