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Is the Dow Over-Valued?
This week the market is all gloom and doom. PIMCO’s Bill Gross thinks that the Dow’s fair value should be 7,000. GMO Chairman Jeremy Grantham also believes that the U.S. stock market is almost 25% above fair value.

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An ROSE by Any Other Name
Selecting a name for a new product or company can be time consuming, subjective, and difficult. The best names stand out from competitors’ and enjoy strong recall. These days, the most effective names are “made up words,” such as Verizon and Accenture.
Ten Questions with Kathleen Gasperini
Kathleen Gasperini is the co-founder and senior vice president of Label Networks. We met in May, 2006 at the Surfing Industry Manufacturers Association conference in Cabo San Lucas. Her company helps leading brands such as Apple Computer, Verizon Wireless, Pepsi, Vans, Levi Straus, and Burton Snowboards understand the global youth culture.
Strategic Tips To Help Clients & Customers Remember Your Brand
Top of Mind Awareness or TOMA is a very strategic advantage for businesses and individuals. One strategic method of achieving TOMA is through branding of yourself and your business. We all recognize some brands more readily than others and part of that branding includes taglines. Examples such as “ When it absolutely positively has to be there overnight,” “Can you hear me now?” and “Got Milk? (Federal Express, Verizon and California Milk Processor Board). Let’s admit it. The moment you hear those taglines, you get a mental image of a product or service. And that is an awesome accomplishment! Your Strategic Thinking Business Coach offers the following tips to use in creating your personal and company taglines.

Are You a "Brand Behind a Brand?"
Normally, when people hear the term “brand” they immediately think of popular consumer goods and services . . . Coke, Tide, Sony, Apple, Nike, Verizon, and the like. Here at Delia Associates, our definition of brand goes farther and wider. We define a brand as “a unique entity.”

User interface, brand, content top considerations when choosing a new mobile phone
Though there are rumors that the iPhone will be coming to Verizon soon (something I'd love to see), I'm dubious it will happen (at least until 2011). I'd also love to see the pricey AT&T/iPhone data plan reduced, especially with these tough economic times. In lieu of either of these happening, it will be the sheer user friendliness of the iPhone that keeps it selling.
My take on the ‘iPhone lite, ‘Apple Pad’
Sometimes the rumors get it right, sometimes not. But I think they’re at least half off on the reports of Verizon and Apple working together on an “iPhone lite” and/or an “Apple pad.” My take: the former isn’t coming, the latter is. Though not necessarily with Verizon.
Most intimate marketing channel – the smartphone
Mobile is poised to explode in 2011! Especially now that Verizon Wireless has the iPhone. It’s your best friend, as well as your worst enemy. You have it with you all the time.
Verizon and Redbox Develop New Video Service to Battle Netflix
Verizon and RedBox develop new video service to fight with Netflix. What's their way to compete with Netflix? Read My article and know more about the battle between movie and video service providers.
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