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vertical axis Tagged Articles



There's Value, Value, Value & Value!
None of us can ever invest enough time in increasing the punching power of our Value Propositions. Ever think in terms of their ubiquity and staying power?

Other vertical axis Related Articles

Vertical Marketing vs Horizontal Marketing Which is right for you
How do you define vertical and horizontal marketing? Vertical marketing is a term used to define a company's approach towards targeting that focuses on specific industries. For example, a software vendor might say "We concentrate on the following vertical markets: wood component manufacturers and thermoformed plastic manufacturers."

What is your SEO strategy missing with “one-way thinking”?
For you, the business owner or corporation looking to expand its online market, it’s time to get out of that one-way, vertical mode of thinking about SEO and expand your horizons with a complementary strategy that can eventually double the results of any vertical SEO strategy.
Your Revenue Forecast Is Wrong
I received several questions in response to my post titled The Purpose of Numbers on a Y Axis and my followup post titled The Lack of Numbers of Y Axis Doesn’t Disqualify You. One of the questions prompted a rant in my brain that often spills out of my mouth when I’m on the receiving end of an early stage pitch.
Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”
Should You Target Competitive Keywords, The Long-Tail or Both?
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?
A Business Opportunity in a Down Economy, Vertical Market Ad Networks
Print media advertising is on a rapid decline. Online digital advertising is growing even in this down economy. Vertical or long tail advertising leads the way in growth. Participating in this growth now will lead to a long term profitable business.

Executive Level Positioning
Positioning yourself in both a horizontal and vertical level with regards to your co-workers before evening reaching the executive level and the importance associated with it.

Leadership Myth #1 - Great Leaders Are More Intelligent
Many people believe great leaders are more intelligent than poor leaders. There are so many examples that debunk this theory that it is hard to pick just a few. Raw intelligence is not correlated with outstanding leadership characteristics. In fact, if you drew a correlation line showing IQ on one axis and success as a leader on the other, it would not be a straight line. There is a maximum point beyond which higher IQ is actually a predictor of lower success as a leader.

How to Expand Your Customer Base
Depending what industry vertical you are in, there will be different techniques to expand your customer base. Growing our customer base has become an art for us. How did we do it? How could you do it?

QR Codes - 5 Useful Applications in eCommerce
QR codes or Quick Response codes are a new variety of barcodes, which are used to transit more information than traditional barcodes. The traditional barcodes having vertical striations are designed to encode data based on a horizontal plane in between the lines. However, QR codes can store data on horizontal as well as vertical planes. When used appropriately, QR codes help in giving e-commerce an expanded reach in terms of consumers
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