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Double Marginalization and the Decentralized Supply Chain Revisited
Without a doubt, the concept of double marginalization and the resultant issues associated with understanding and addressing its impact represents one of the more complex elements of an organization’s supply chain practice. As the point of convergence of multiple stakeholder interests and the seemingly disparate (some would say contradictory) strategies that define today’s partinioned enterprises, the intent of the article when it was first published was to create an awareness of a concept that up until that point was not widely recognized, let alone understood by the majority of purchasing professionals.

Double Marginalization and the Point of Ideal Price Viability
Referencing my last post (Double Marginalization and the Decentralized Supply Chain, August 9, 2007) double marginalization “DM” is defined as the “exercise of market power at successive vertical layers in a supply chain.” The problem that arises as a result of DM is tied to an impetus to mark up the product’s price above marginal cost. The sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain.” In short, DM drives the paradoxical outcome of higher buy prices with lower sell profits.

Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”

Other vertical layers Related Articles

Vertical Marketing vs Horizontal Marketing Which is right for you
How do you define vertical and horizontal marketing? Vertical marketing is a term used to define a company's approach towards targeting that focuses on specific industries. For example, a software vendor might say "We concentrate on the following vertical markets: wood component manufacturers and thermoformed plastic manufacturers."

What is your SEO strategy missing with “one-way thinking”?
For you, the business owner or corporation looking to expand its online market, it’s time to get out of that one-way, vertical mode of thinking about SEO and expand your horizons with a complementary strategy that can eventually double the results of any vertical SEO strategy.
Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”
Double Marginalization and the Point of Ideal Price Viability
Referencing my last post (Double Marginalization and the Decentralized Supply Chain, August 9, 2007) double marginalization “DM” is defined as the “exercise of market power at successive vertical layers in a supply chain.” The problem that arises as a result of DM is tied to an impetus to mark up the product’s price above marginal cost. The sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain.” In short, DM drives the paradoxical outcome of higher buy prices with lower sell profits.

Working Between Layers
I view an organization as a stack of overlapping layers. Good leaders instinctively know how to work effectively in between the layers so they are credible in both directions. That takes a special skill. This article outlines some of the leadership dynamics between organizational layers.
Easy Networking For Your Job Search
The analogy between the layers of an onion and networking – “the layers system”
Strategic Planning - Business Executive Essentials - Part 4 of 12
Last week’s post (part 3 of this article series) began going into the layers of the strategic planning model in the context of of the business ecosystem analysis. This model was introduced two articles ago and depicted as a graphical representation of the key elements of strategic planning. In this week’s edition of the strategic planning series, we will continue walking through the layers of the graphical model relating to the “business ecosystem”.

Strategic Planning - Business Executive Essentials - Part 5 of 12
The article series began with recognition of the ongoing quest business executives endure trying to improve their company's performance by laying out a better business plan and strategy. This segment is part five of an series that describes the components of a comprehensive business strategic plan and provides a checklist for evaluating strategic planning process effectiveness. Last week’s post (part 4 of this article series) began a continued exploration of the layers of the strategic planning model ecosystem analysis. This model (shown again below for your convenience) was introduced several weeks ago and depicts a graphical representation of the key elements of strategic planning. In this week’s edition, we will continue examining those layers of the graphical model relating to the “business ecosystem”.
The Power Of Internet Marketing To Drive Your Traffic
The internet is becoming a powerful infrastructure with so many layers an onion would be jealous. The beauty of the layers is that they are substructures within the main internet that allow people to truly take advantage of a level playing field when it comes to making money online.
QR Codes - 5 Useful Applications in eCommerce
QR codes or Quick Response codes are a new variety of barcodes, which are used to transit more information than traditional barcodes. The traditional barcodes having vertical striations are designed to encode data based on a horizontal plane in between the lines. However, QR codes can store data on horizontal as well as vertical planes. When used appropriately, QR codes help in giving e-commerce an expanded reach in terms of consumers
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