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The art of being, doing, and having
One of my favorite phrases is, "You've got to be before you can do and do before you can have." In short, you have to be a person of character and do the right things, and then you can have the things you really want. To make the "be, do have" theory valid, look at some examples in your own life.

Zig Ziglar: The Art of Being, Doing and Having
One of my favorite phrases is, "You've got to be before you can do and do before you can have." In short, you have to be a person of character and do the right things, and then you can have the things you really want. To make the "be, do have" theory valid, look at some examples in your own life.

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Outside The Box
Thinking "outside the box" or "coloring outside the lines" is a popular idea in the business world today. People and organizations are told to think outside the box or color outside the lines as a way to stimulate creativity when they need to solve problems like streamlining production, establishing a new product, or developing a new process. And it's true that creativity and innovation often arise from unexpected and unconventional thinking.

Vertical Marketing vs Horizontal Marketing Which is right for you
How do you define vertical and horizontal marketing? Vertical marketing is a term used to define a company's approach towards targeting that focuses on specific industries. For example, a software vendor might say "We concentrate on the following vertical markets: wood component manufacturers and thermoformed plastic manufacturers."

What is your SEO strategy missing with “one-way thinking”?
For you, the business owner or corporation looking to expand its online market, it’s time to get out of that one-way, vertical mode of thinking about SEO and expand your horizons with a complementary strategy that can eventually double the results of any vertical SEO strategy.

Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”

Your Sales Letter Layout and Using Testimonials
The worst websites are those that use a percentage width and cover the entire monitor. It's been proven that long lines of text fatigue the reader. People will start scanning if the lines are too long. Use a fixed-width table, 600 to 700 pixels wide. That mimics the width that people are used to from paper. The reader stays engaged and doesn't become fatigued. Use paragraphs no longer than four or five lines.

Read Between the Lines
The majority of feedback on your leadership performance, especially if it’s negative, will come between the lines, not explicitly or literally. You need to develop a sixth sense for sniffing out signals and decoding them. Reading body language well is a good way to accomplish this. This article highlights some tips for reading between the lines.

DO YOU TREAT YOUR EMPLOYEES LIKE PETS?
Woof, woof...atta boy, go fetch, bring it here and I will give you a treat! I am sure anyone of you who have or had a dog can remember saying something along those lines to your pet but have you ever said anything along those lines to your employees?

What Independent Sales Reps Should Expect From Their Principals
For any independent sales rep who is dealing with principals, there are things that are not only reasonable to expect from your principal, but should always be provided. For example, principals should always provide training for the lines that you carry, as well as the means to stay in contact with them, and the materials that you will need to market their lines.

Tips for Better Email Subject Lines
Email subject lines are the first impression that potential customers get when it comes to email marketing strategies. Since email subject lines are generally less than 50 characters and most people make a split second decision about whether or not to open the email itself, creating them is a daunting task.

QR Codes - 5 Useful Applications in eCommerce
QR codes or Quick Response codes are a new variety of barcodes, which are used to transit more information than traditional barcodes. The traditional barcodes having vertical striations are designed to encode data based on a horizontal plane in between the lines. However, QR codes can store data on horizontal as well as vertical planes. When used appropriately, QR codes help in giving e-commerce an expanded reach in terms of consumers

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