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Simple Marketing Advice By, For Technology Companies
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me-too” competitors, there’s no doubt that marketing is becoming more difficult.

Other vice president michael Related Articles

E-MAIL...OVERUSED, ABUSED & INVALUABLE
"I predict that by 2010, 100 percent of network traffic will be packetized. None of it will be voice because we will be too mad at each other from sending flame e-mails." Vint Cerf, former executive vice president of MCI and one of the founders of the Internet.
Saving, Sharing Videos on CD
``I think a lot of people really want to do this (capture and show personal videos),'' said Andy Parsons, senior vice president of product development for Pioneer New Media Technologies, at a recent Consumer Electronics Show. ``I wanted to do this two years ago and I was frustrated. I said I'm not going to pay $5,000 for a recorder.''
We need more Antonio Lucios in this world
Antonio Lucio, PepsiCo's Senior Vice President of Insights and Innovation, sent me this brief list of beliefs after reading Never Eat Alone.

Defining a Great Customer Experience
While consulting with a client of mine who was Vice President of Sales for a financial services company, I asked him what he believed his customers thought of his company and how they liked doing business with him. His answer was that his customers loved his company and their experiences were very positive. I then spoke to his sales people to learn more about their existing sales processes as well as other sales-related issues. The sales reps’ feelings were similar to their vice president, although not quite as over-confident and smug. Where they differed related to the fact that they did get some complaints from customers, but not enough for them to believe the customers had anything but excellent experiences with their company.
Practice Landing Your Next Client
In an exclusive interview with web copy expert, Nick Usborne, Rebecca Matter, Vice President of Marketing for AWAI, shows you step-by-step how to pitch your services, negotiate your fees and land clients.
A Goal Plan Thats Designed to Ensure Success
Rebecca Matter, AWAI's Vice President of Marketing, talks about how important it is that you set goals instead of make New Year's resolutions.
More Opportunities for Web Writers and What to Charge Your Client for Them
American Writers & Artists Inc. (AWAI) Vice President of Marketing, Rebecca Matter, shows you the reasons you should be thankful you're a web writer. Read about the opportunities available and what you should charge for your services.
Whine or Shine ---- Sales Management
Jimmy Jo Bonds was hired by ABC Heating as their new Vice President of Sales. ABC Heating and Air Conditioning has seventeen branches across the Midwest. Jimmy is replacing the former VP of Sales due to stagnant sales (zero growth) that did not improve for five years running. Jimmy has quite an impressive resume as a "Product Manager". Jimmy's primary challenge was stated very clearly by his boss the President...... "I need you to focus on Growing Market Share!" The president went on to promise Jimmy all the support and resources he would need to get the job done. Jimmy has eighteen sales people and a National Accounts Manager reporting directly to him.
FranchiseKnowHow Spotlight Franchise
Red Mango Yogurt is the Real Deal. An interview with James Frank Vice President of Franchising.
The Elevation Principal – Demistified
The Elevation Principle was introduced in the book, Launch, by Michael A. Stelzer. He explains it as a simple way to rapidly grow a business. In this article, the President of Find New Customers (http://www.findnewcustomers.com) explores what this formula really means.
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