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The Importance of Case Studies for your PR Program
How to use case studies to help get PR. It doesn't have to be fancy...just easy to read and get to the point.
Bust the Recession With Mobile Marketing.
Group text messaging is proving to be a recession buster for many businesses. In today's busy world where simple is better, case studies are claiming a text message is the new 800 pound gorilla. Furthermore, case studies are supporting this statement showing texting can do wonders for sales/marketing or communications.
How to Get Ghostwritten Articles About Your Company Published in Trade Journals
There's no better PR than a client testimonial in a trade publication. Find out how to get these case studies published.
Everybody Loves a Happy Ending: Using Stories to Sell Your Products and Services
Once exclusively used in hi tech companies, case studies are compelling sales tools for your prospects and customers
Video Forensics; Junk Science or the Real Deal
In Video Forensics: Junk Science or the Real Deal? the reader will learn why video forensics can play a vital role in court cases by bringing the crime scene "into view" in the courtroom; why video forensics is sometimes considered a "junk science" and what that term means; and how a video forensics expert can play a very important role in helping the courts determine the most judicious way to decide a case.

Increase Sales with Case Studies
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by Sales to illustrate how an organization has helped clients in a similar industry, size, or other relevant demographic. Use our downloadable Case Study Template to save time & effort with building an effective case study that can help you win more new business.
Five Components of a Great Marketing Video
If you are not using video in your Internet marketing efforts, you are missing out. This article will help you understand what goes into a great marketing video. Blended media (video and text; audio and video) will help your listing rise quickly and organically in search engine results. This article will give you some quick and easy tips about the components of a great marketing video. If your video is intended to sell (sales video), then it better walk your Internet shopper through a sales process driven by benefits. If your video is intended to demonstrate (demo video) it better demonstrate your talent, skill and ability. If your video is intended to market (marketing video), your video better show marketing process that engages your prospect. Creativity, video production quality, audio quality, graphics quality and sustainability
How to use web video for internal business communicaitions and external marketing
IBM Software Services for Lotus is using video and the vzaar video platform in a wide variety of ways - for internal education and communications as well as for external marketing and customer relations. Internally, Mr. Leaser and his department are using video for sales training, communication where they want to propose a particular course of action, and to provide training of their technical solution architects and solution specialists. They also are doing internal case studies - talking head interviews and lots of screen capture using their own LotusLive web conference solution and mixing it with live video. IBM uses video externally to promote and market their assets and solutions worldwide. The video messages are designed to help customers select, purchase and use the appropriate business solutions.

Original Footage Vs. Digital Video Copies
As a video forensic expert, I want to examine original video when it is submitted as evidence in litigation. When anyone makes a copy, they have the discretion to copy only the video they feel is relevant instead of all the video recorded regarding the events that actually took place. It is crucial to preserve the original footage’s multiple views of the incident in case of necessary forensic examination. If I can prove scientifically that the original footage-needed to view the facts as they originally occurred-has been intentionally deleted, then I have served a purpose in that litigation.
Video Forensic Expert Witness
Video forensic expert witnesses can play key roles in litigations. Expert witnesses have enough expertise in an area like forensic evidence that others can legally rely on their opinions. After closely examining the evidence, video forensic expert witnesses help lawyers determine if the case should be dismissed or if the evidence should be removed from the case. They also help law enforcement understand how to use police car video footage and help defendants understand and authenticate footage.
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