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Media Relations Training Should Focus On Knowing What Motivates Reporters
Automatically distrusting reporters could be a lost media relations opportunity. Welcoming them to your place of business or nonprofit and feeding their curiosity and professional pride by offering to act as a source ("on background," perhaps) could be a lasting step in the right direction. Trust them until they give you a reason not to. If that happens, by all means fight back. Go directly to their editors or producers and tell them you've been wronged. That way, you're going after their only real agenda - themselves. When I run media training seminars for government agencies, nonprofits and companies, the first topic I address is "agenda." There's a misonception out there the media routinely pursue political or personal agendas in the way they cover stories. The real agenda is their professional success.

Other vietnam story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Is There a Difference Between Purchasing and Procurement? (A PI Q&A)
Network Member Question As far as I know, sometimes the terms “purchasing” and “procurement” can be used as the same meaning. But in many cases it seems that both have different boundaries or meanings. So what is really the meaning behind the terms? Kurt Binh Owner, SCM Vietnam – Supply Chain and Logistics Consulting Viet Nam

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Growing Your Business in a Difficult Economy
Admiral James Stockdale was the highest ranking American POW during the Vietnam War. He was held for more than 8 years and after his release wrote a book Love and War that described how he was able to not just survive the ordeal but actually thrive when many others didn’t. The story of his absolute confidence that he would survive coupled with his ability to confront the brutal facts of his current reality came to be known as the “Stockdale Paradox”. Many years later Jim Collins wrote his business masterpiece Good to Great and demonstrated how many companies used the “Stockdale Paradox” to survive and thrive in tough times while many of their competitors fell by the wayside or disappeared completely.

Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Three Powerful Stories
Each of us have impact on other people we might not be aware of. This article contains a story in a story in a story showing how I was surprised to find myself impacting others without realizing it. The moral of all three stories is the same; You cannot fully know the impact you will have on other people.
The Ultimate in Exotic Destinations: Vietnam and Cambodia
The exotic destination of Vietnam lies in Southeast Asia’s center, bordering China in the north, Laos and Kampuchea in the West, and the Pacific Ocean in the east. Cambodia, bordering the Gulf of Thailand to the south, Thailand to the east, Vietnam to the West, and Laos to the North.
How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
The Power Of Telling Your Story
Story telling is a basic part of being an entrepreneur. Every one of us has a unique story to tell, as an entrepreneur your story connects you to your audience and potential clients. The power of telling your story is an essential tool for every entrepreneur. Your own unique stories make you different than any one else. This difference is essential for you to share with others for them to know who you are, what you do and why you do it.
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