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Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

Will Your Content Change the Internet Weather?
Content delivery firms have forecast that the Internet and Web 2.0 will crumble under the weight of personal video content. But the Olympics didn't dent it and millions watched the games around the globe. It is resilient...and self-healing.

Other viewing audience Related Articles

Your speeches and presentations should impress and persuade
Too many speeches and presentations are dull, depending on endless powerpoint and not enthusing the audience. But with relative ease you can ensure the audience is catching every point.

Stop Viewing The Past Through Rose Colored Glasses
Stop viewing the past through rose colored glasses. It was not all that good then and things are not all that bad today!

The Power of Social Networking Groups
Paraphrasing the old saying, "if your audience won't come to the mountain (i.e. your web site, webinars etc.), then bring the mountain to the audience." What we are really talking about is meeting your audience where they are, at their computer at work and/or at home.

You’re Not An Employee – You’re a Guest
Viewing your employment as a guest to your employer

Going Green Paperless Books
Using and viewing ebooks on your smartphone and ipod.

How to make good web video
No more bad video! Why do most web and internet videos look so bad? Here is how you can make your business, personal and creative net videos stand out and get seen by an audience. According to Adage Magazine Magazine - One-Third of Your Viewers Bolt Before 30 Seconds. Visible Measures says "nearly 20% of the viewing audience of any given short-form video clip will click away within the first 10 seconds of playback." So how do you make your videos - personal, business, entertainment, whatever, - interesting? How do you make your video viral and motivate your audience to share it with their friends, associates and social community? If you can create short and engaging videos, with all the fat and redundancy cut away, with acceptable video imagery and good audio, you are well on the way to Internet and online web video success!

How to be an Audience Arsonist - Light a Fire of Possibility
A body at rest tends to stay at rest… - Sir Isaac Newton Sir Isaac got it right: a body at rest tends to stay at rest unless acted upon by an outside force. Want proof? Peek around the curtain at audience members listening to a dull, flat, run-of-the-mill speaker at your next convention. Those bodies aren’t moving. They’re at rest. In fact, some of them are asleep. An "audience arsonist" can overcome that inertia and light a fire that moves them to action. The value of any event – a global company’s annual gathering, a sales convention, association meeting or any other professional event – is in the information and attitude audience members take with them on those return flights home. An Audience Arsonist is unique. They have the ability to "light a fire" under an audience and move them to action. Learn how to do that.

Top Ten Things You Need To Know about Conflict Resolution
Most people view conflict as a bad thing. It's unpleasant, but rather than being bad, maybe we should be viewing it more positively.

Lessons for Law Firms: Don’t be Summer’s Eve!
Before creating any marketing message, material or tactic, you should ALWAYS think about your audience first. Just because something informs – or amuses – you, doesn’t mean your audience will embrace it.

Survey Your Webinar Audience - But Ask the Right Question
When preparing a presentation, it's important to understand your audience's needs. And one of the best ways to understand your audience's needs is to ask them! But it's not enough to just ask your audience a question - you must ask the right question. The best question addresses their needs. And their needs vary depending on their knowledge of your topic area.

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