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Are you on the same path as your customer?
They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing calendar has been constructed, I start moving, sometimes just the post-it-notes from a chronological order to a marketing flow stream based on the customers' viewpoint.
Have you taken the path of your customer?
They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing calendar has been constructed, I start moving, sometimes just the post-it-notes from a chronological order to a marketing flow stream based on the customers' viewpoint.
Bereavement Leave Is A Benefit
When a death happens in the life of an employee, how should that be handled? Do you have a policy for bereavement? What does it entail? After losing both parents in less than 3 months, Betsey discusses bereavement from the viewpoint of Human Resources as well as someone who's grieving.
Client Buying States
Selling can get quite confusing sometimes. Prospects or clients saying one thing and doing another. It’s hard enough that you put in all that effort and have your sale go nowhere. It might help you to know, if you don’t already, when selling that there are mainly four different Buying States. They are classified as : 1. Opportunity 2. Problem 3. Static 4. Blinkered Two Buying States show that a sale is possible. Two Buying States show that a sale may be difficult or unlikely.
RADAR: A DEEPER LOOK
Salespeople are faced with many challenges - getting in the door, overcoming objections and the prospects fear of economic uncertainty. But even more frustrating is being rejected after you offer the perfect solution to the prospect’s needs and problems. That difficulty is caused by the #1 sales error of both rookies and seasoned pros.
Do You See Opportunity or Crisis?
What if adopting a positive viewpoint changes our crisis into opportunity?
Hit More Fairways and Close More Sales
Eric Dunn, my guest on this week's Meet the Sales Experts Radio Show, stressed the importance of positive self talk, affirmations, and transformation as keys to sales success. That Eric is a former golf teacher, his philosophy should not surprise anyone familiar with the mental aspect of golf. And during the interview it became clear that Eric knows a thing or two about my sport, baseball, too. Eric talked about the similarities between golf and selling and at one time he even sold golf equipment.
Why Prospecting is Like Baseball
The reason I want to talk about why prospecting is like baseball is because I recently saw a quote by Mickey Mantle that struck home: "During my 18 years in baseball, I came to bat almost 9,000 times. I struck out over 1,700 times and walked over 1,800 times. That means I played seven years in the major leagues without even hitting a baseball."

Stop Blaming Marketing
Sales and Marketing need to learn to work together and stop pointing fingers.

Does Integrity on the Internet Really Matter?
Is the subject of integrity even worth our time considering when doing business online? What's the point when people are separated by vast distances? There may be more at stake than you realize ...
AN A.W.A.R.D.
To Help With Difficult Customers

RADAR
An Overview
Leveraging Video Surveillance and Security for Customer Benefit
Do you have a video security system in your store? If so, are you getting the most out of it? There are more uses than just preventing theft, like analyzing customer behavior and traffic flow
Taxes The Good News and the Bad News For Increasing Business Productivity
Cost to do business extends far beyond the standard fix costs of rent, utilities, insurance, etc. How you address these costs has a direct bearing on your sales to profits to employee retention.
So What
Learn how to make sure your customers aren't thinking "So what" during your sales presentations.
Viewing Your Time as a Valuable Commodity
Sometimes the keys to successful time management have nothing to do with planners, schedules or organization technique. Instead, changes of viewpoint can make all the difference in the world. These epiphanies can transform one’s outlook regarding time and how it is handled. One of the most important recognitions is understanding time, not as a menacing clock ticking away, but as a valuable commodity.

Why You Need a Success Mindset
You hear it all the time: Success is a state of mind. Some would argue that success is a natural result of proper planning, preparation and focused action – and that viewpoint certainly holds a grain of truth. But there are also many exceptions to disprove that "rule." Have you ever wondered how two people can attempt the same objective in the same way and only one of them succeed? Is it sheer luck? Timing? Tenacity? More often than not, it's a person's mindset that determines whether they fail or succeed.
Personal Accountability
This Article explores the significance that personal accountability plays in the workplace. What becomes apparent to the reader are the people within their organisations who completely lack this skill and the repercussions of that. Conversely the benefits of those who excel at this skill is explored and identified. This is a must see for any leader of any team who wishes to see top performance within their workplace.

Why All Companies Need a Story
Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener. So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.

Can you imagine advertising that costs nothing?
Yes it is true; you only pay when someone clicks on your ad!
How to Win More Sales Must Include the Answer to this Simple Question
If you are in business can you answer who is your client? Sure, you may be thinking it is everyone I have invoiced and possibly what a dumb question. Yet, are you sure that your clients are only relegated to those you have received payment for your goods and services?

15 Critical Leadership Skills You Need Today
In today's tough business climate, managers and executives are becoming obsolete and are being replaced by leaders. The new manager/executive must be an expeditor and leader rather than an order giver and manager of people.
Upgrading Your Company Website
Dealing with website development issues can be an overwhelming task. There are many things your marketing team must consider, in fact, there are so many things to bear in mind that many of the most important ones never get dealt with, or are buried under competing interests.
“Empathy? I hate that touchy feely stuff”
Study after study has shown that KEY to solid relationships, selling, leading and parenting is empathy. Indeed, empathy is the prime characteristic of great salespeople.

Where Are You Looking For Success?
Success is not found somewhere out there-success resides inside, for each of us. You already have what it takes to succeed in life. You were born with all you need. Your birth certificate doesn't come with any guarantees of success, but when you were born you came fully equipped with talents, abilities, desires, and choices. As you grow and progress through every stage of life, you discover that there are things you really want-things you now have your heart set on. As you identify those things and make wise choices, your success is assured.
You Have To Be Hungry - Part III of III
Reaching your goals
The Big Disconnect Managing Generations Leadership Training
The Big Disconnect - Managing Generations - Leadership Training.

CPA INCOME RISK MANAGEMENT
A very basic but practical way of looking into risk management in terms of quantity of clients. This could be a way to a new added-value consulting service as well for your accounting practice...

Putting the marketing basics in place Part 2
This week is part 2 of my guide on getting your marketing basics in place. Last week, we covered why it was important to know who your customers are; decide on what you actually do and know why your customers buy from you. But, there are three other things that you need to get in place before you’ll be sorted on the marketing basics. They are:
Reengineer Your Sales Cycle: Reduce your time-to-sale and increase your lead-to-close rate
The sales cycle is a system of activities that starts when a new lead is generated and ends when a sale is booked. Like any business process, the sales cycle can be streamlined to reduce inefficiencies, decrease time between lead and order, and increase the lead-to-sale conversion rate. We've provided a way to streamline your sales cycle.
Coaching Tip: Creating a “Rough Day” Strategy
We all have those days that challenge us to stay centered, optimistic, productive and connected to ourselves. Learn how to develop a strategy to shift into a more positive and productive mindset.
"Own Your Zone" Marketing
Do you get overwhelmed when you think about your marketing? Do you feel there’s so much to do, or you’re not clearly sure what to do? Here is one way I have found to cut through all the confusion to complete clarity. I know that you know about marketing with benefit streams and creating the “What’s in it for me?” marketing perspective for your materials. However, there is more important information about what makes you unique that often gets ignored.

What’s in it for me? How to keep people reading your business letters and e-mail, reports and proposals
Most people write about themselves and the features they have to offer. Savvy business writers know they need to write to the reader and share benefits and results. Along the way, all their terrific features will come out--but in a way their readers can relate to.
Are Multiple Supply Chains Important (Survey Response 8)
A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be important to future revenue and market share growth." Based on your own experience is this an accurate assessment? If yes, why? If no, why?
Sorry No More
Do you find yourself saying “I’m sorry” too often at work? Have you noticed a pattern of prefacing feedback or sharing of your ideas with an “I’m sorry, but?” Clients often come to me noticing their overuse of this phrase and the negative impact it has on their professional stature. What place does saying “I’m sorry” have in the workplace?
Management - Mary Poppins Style!
She arrived like magic and weaved her simple ethic of focus, attention to details and fun. What can we learn from this delightful character and apply to our management style? Read on for more...
Do You Know This Secret Way To Connect With Your Prospects
If you had a magic wand the one thing you'd wish for was to be able to connect with your prospects easily and affordably. With this secret you can.
Discernment: Discovering a Vision for the Future
It would be so much easier, I think, if I could really be the 'master of my destiny'. Yet, deep down I know that I'm a part of something much bigger than myself. To the extent that I can join the flow of that 'something', I find an energy within that makes even the most difficult engagements go almost effortlessly. On the contrary, when I fight it, even the simplest tasks take a herculean effort. Discernment allows me to come into alignment not only with my own destiny, but it creates a synergy between me and the rest of the world.
Comprehending Our Frames of Perception
Most of the time, I think that I'm seeing the 'big picture' when I'm trying to make sense out of what I perceive. Yet, that's never the case. I'm always seeing things from just one limited viewpoint. That's my 'frame' from which I gather my knowledge and experience and on which I impose my interpretation. It's only when I realize how narrow that frame is that I can become ready to let in other perspectives and consider other alternatives.
Life Coaching vs Counselling and other therapies
Life Coaching and therapy may be considered similar, but they are not the same thing. Each focuses on helping the individual to discover solutions on their own. There are many different types of therapy, some of which may be, in content, quite similar to life coaching.

Other viewpoint Related Articles

Flash Sites and External Link Campaigns
When you look at it from that viewpoint, external linking is imperative to let the search engines into your site because as you know search engine spiders can not follow links that are within flash scripts.
Comprehending Our Frames of Perception
Most of the time, I think that I'm seeing the 'big picture' when I'm trying to make sense out of what I perceive. Yet, that's never the case. I'm always seeing things from just one limited viewpoint. That's my 'frame' from which I gather my knowledge and experience and on which I impose my interpretation. It's only when I realize how narrow that frame is that I can become ready to let in other perspectives and consider other alternatives.
Leaders use the Scales of Balance
How do we balance determination with prudence? How do we have a vision but don't become locked into something and loose sight of opportunities? Can we maintain focus while at the same time stand back and take an objective viewpoint?
QuickBooks Enterprise 9.0 - 5 Star Rating? I Don't Think So
QuickBooks Enterprise 9.0 is some solid accounting software. However, I don't agree with the 5 star rating it received and wanted to offer an alternative viewpoint.
Pick Up A Positive Perspective
Do you have an issue or problem you can't seem to overcome? By changing your perspective on a problem situation you can revitalise your viewpoint!

Do You See Opportunity or Crisis?
What if adopting a positive viewpoint changes our crisis into opportunity?
Have you taken the path of your customer?
They usually have some type of marketing in place, and we are looking at improving the system not dismantling it. After the marketing calendar has been constructed, I start moving, sometimes just the post-it-notes from a chronological order to a marketing flow stream based on the customers' viewpoint.
Bereavement Leave Is A Benefit
When a death happens in the life of an employee, how should that be handled? Do you have a policy for bereavement? What does it entail? After losing both parents in less than 3 months, Betsey discusses bereavement from the viewpoint of Human Resources as well as someone who's grieving.
Asset Based Line Of Credit and Working Capital
Information on how Canadian business can obtain and utilize an asset based line of credit . How does this facility different from a viewpoint of working capital generation?
How to Handle the “I Am Not Interested” Objection
Being able to turn a negative viewpoint into a positive profit is a transaction sales people and consumers will mutually benefit from. The techniques outlined below can help you identify, address, and nullify objections that keep you from making sales.

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