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How to Turn Your Lifelong Passion Into a Full-Time Publishing Gig
AWAI Staff Writer reveals how to turn your lifelong passion into a full-time publishing gig.

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Medical Practice Marketing All Doctors Need PR
Doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique than are buyers of automobiles, computers, furniture or fashion. All doctors need medical practice marketing.. all doctors need public relations.
Venture Capital & Recessions
Lots of talk in the venture business, as everywhere else, about the impact of recessions on the business. In general, recession vintage venture funds have been among the better-performing funds. Here are some related points:

Sales Training – Daily Recovery Important for Introverts
Like automobiles, which require regular fuel fill ups, people who sell require attitudinal and personal activities to refuel. In particular if they have more introvert tendencies, are shy or even reluctant, daily fill ups are vitally important to maintain energy to do the job of selling successfully.
Success model: Targeted marketing of investment goods and long-lasting consumer goods
Still quite often ‚Marketing‘ is misunderstood to be ‚PR‘ only. For many industries like apparel, food or even automobiles this is true, to a certain extent. Not so for investment goods or long-lasting consumer goods.

How to Thrive on Change in the 21st Century
People love change and they hate change. They want to see the models of the new automobiles for the next year, but they hate the fact that they have to change their area code on their telephone number (and everything else that has their telephone number on it). They love the fact that their new cellular telephone has the latest upgrades on it, but they dislike the chore of having to sort through their trash and put recyclables in a separate container. They like the idea of ATM machines but fear the loss of their job due to a downsizing of their company. Learn the 4 A's in dealing with change and learn how to use it to your advantage.
Strong Retail Sales Offer a Bright Outlook for 2011
Amid reports of the strongest holiday retail sales season in five years, optimism is in the air. According to MasterCard SpendingPulse™, a macroeconomic indicator that tracks consumer spending, U.S. retail sales (excluding automobiles) for the period between November, 5 and December 24, 2010, were up 5.5%, to $584.3 billion, compared with a year ago. And the 5.5% increase exceeded industry expectations, surpassing the 3.3% improvement that The National Retail Federation had projected.

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