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TIPS OF WRITING EFFECTIVE MISSION STATEMENT THAT FITS WITH YOUR ENTIRE MARKETING STRATEGY
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| Many times you get into a company and the first thing that greets you is the receptionist and the companies' mission statement. The mission statement is either hanged in a huge board for all to see. It will also be on the top page of the brochure, which will be on top of the table at the waiting room.
To hang a mission statement for all to see is a great thing; however I have been reading many mission statements in my visits in many offices not in one country but in many and one thing come out clearly. |
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