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2010...Cautious Optimism, More Stuff, Fewer Players
To say that 2009 was not the best year for business would be putting it mildly. Profit squeeze was the name of the game and while 2010 doesn't promise significant relief there are areas that will experience exceptional growth for those ready to focus their time, efforts and talents to their long-term goals. We have taken the time to examine the markets and players in our areas of expertise -- PC/CE/communications to help you plan how you will prepare in coming out of the bad times.
Brand Immortality How Brands Can Live Long and Prosper Book Review
The British advertising community studied more than 100 brands to see which lived, which died and why.

How guerrilla advertising can build business without breaking the bank.
If you're like most small businesses, you know you need to advertise to build business, but it's hard to advertise when money is tight. That's where guerrilla advertising comes in. Guerrilla advertising (sometimes known as "guerrilla marketing") is about using the resources you have at your disposal to build business. This article gives you some great ideas on how to utilize what you have on hand to help grow your sales.

Are You Saying This Magical Phrase To Your Customers
Are You Offering Change To Your Customers? I just loved how Maria captured selling with one phrase. "I offer change." And yet, you and I both know that the majority of people try to sell by INFO DUMPING all over their customer vs ASKING what kinds of CHANGE their customer is looking for. Remember - selling is when you're offering a means, an opportunity for someone to make a positive change. How cool is that?

Google Gadgets, Yahoo Widgets & Myspace Widgets: Social Media Marketing On Demand
Remember the film “Field Of Dreams” and the tagline “If you build it, they will come?” Well, the same goes true for a Google Gadget, MySpace Widget or Yahoo Widget. Social Media Marketing and Viral Marketing are the crux of the online industry. Create a great looking website, fill it with informative content and useful information and viola - you have something that people will want. Something people will even be willing to pay for.

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Google Gadgets, Yahoo Widgets & Myspace Widgets: Social Media Marketing On Demand
Remember the film “Field Of Dreams” and the tagline “If you build it, they will come?” Well, the same goes true for a Google Gadget, MySpace Widget or Yahoo Widget. Social Media Marketing and Viral Marketing are the crux of the online industry. Create a great looking website, fill it with informative content and useful information and viola - you have something that people will want. Something people will even be willing to pay for.
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