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Understanding the Vanity Press Release
Setting expectations about routine press releases
PR Doesn't Stand for "Press Releases"
How to think about the big picture of public relations

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7 Strategies for Building Online Relationships with Industry VIPs
One of the most difficult aspects of being an independent service professional is being seen as credible and as a viable expert in your industry. Until recently, that process often took years. However, with the advent of Internet marketing, that time process has been greatly accelerated. You can now become a person of influence in your industry and become known to other industry VIPs in a matter of months, rather than years. Here are 7 strategies that will help you build successful relationships with your industry VIPs:
Printing Gets Personal with VIPs
At a time when doing more with less is the rule of thumb in business marketing, direct marketing strategies are making a comeback. How? …by getting personal with VIPs using VIP technology, otherwise known as Variable Information Printing.
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