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Using a Photograph for Commercial Purposes - Copyright and Right of Publicity Law
If you are in business, chances are that you are involved in some sort of advertising or promotion for your goods and services. Say that you give out some of your products to a celebrity and photograph her with the products. Can you now use that photograph in your advertising? Or perhaps you learn that a famous football player has been using your product. Can you use his name in promoting your product? What if you just want to use the name or picture of an individual with no claim to fame? And what if you didn’t take the picture yourself and instead just found it on the Internet?

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Lesson #2: Build A Powerful Brand
In 2005, Branson said his goal was to turn Virgin into “the most respected brand in the world.” Branson is not far off from achieving his goal. Virgin was recently found to be one of the UK’s top three favourite and most respected brand names and both the brand and the man behind it are known throughout the world.

Richard Branson Virgin
Its name may raise some eyebrows, but there can be no doubt as to the tremendous success of the Richard Branson Virgin Group. Run as a cluster of separate and distinct companies that come together under the Virgin brand, this Group was first established by British entrepreneur Sir Richard Branson. With services that range from travel and music to wine, cosmetics, and even bridal wear, Virgin remains one of the most successful privately held corporations in the U.K., and indeed, the world.

Virgin Mobile embraces slow economy with “Screw You Recession” ad campaign
Virgin Mobile Canada rolls out cheeky new ad campaign to combat slowing economy.
iPhone Still breakthrough in mobile phone technology
If we think of the Apple’s growth prediction, we can see iPhone has reached the hands of 500,000 people in Australia only. That is called iPhone boom in the era of mobile technology. Most importantly, theses iPhone audience is tech-savvy, love being connected to others.
Mobile Giving - Making it Work for Your Nonprofit
The mobile phone revolution has given birth to a new form of giving, known as Mobile Giving. Mobile technology is making giving a simple and swift process. The primary target audience for this form of giving is the younger generation that uses mobile phones extensively, and relies on them for a variety of activities.
John Ilhan: The Early Years of One Crazy Mobile Phone Entrepreneur
He might have been known as ‘Crazy John’, but this was one savvy businessman. John Ilhan migrated to Australia and went on to found one of the largest privately held mobile phone companies in the industry. He even became the richest Australian under 40 years of age just a few years prior to his death in 2007.

Case Study For Award Winning Video Micro Site
CallLimiter is a small software developer in Australia that has developed some cool little apps that it sells. They came to us to develop a video micro site for their mobile phone product that can be used to control how long you stay on the phone. This is something most everybody can relate to. The phone companies have managed to get many people to abandon their fixed cost landlines and use their cost-per-call mobile phones almost exclusively, thereby increasing almost everyone’s monthly phone bill. It’s a high price to pay for convenience and not everyplace in the world has discount pricing plans, opening up the market for CallLimiter’s product.
Wallet in your phone – Unbelievable but true
Google Wallet is a mobile application developed by Google to facilitate payments through mobile phone. This information was broadcast in May through Google top-officials. Professionals at Google+ or G+ have penetrated deep into the mobile payment trends and created an infographic to understand the concept of mobile commerce as defined by experts and analysts including what will happen with near field communication (NFC).

5 Essential Features of Your Mobile Web Site
Fifty million people in the United States own a smartphone. Mobile devices are definitely changing the way we view and interact with information. What do you need to consider as you design your mobile site and your mobile experience for your site visitors? Here are the 5 essential features that every mobile web site needs:
Mobile Advertising
Mobile advertising is the newest trend to be introduced for advertising products. The fact that individuals can easily be followed through mobile devices results in high penetration rate, which also means better mobile marketing techniques are being introduced with emerging mobile technologies.
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