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Dress for Success
With summer just around the corner, a lot of employees in a lot of businesses start dressing like it’s Casual Friday every day of the week. They utterly forget about professionalism and start dressing totally inappropriately for work.

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Just waitll we get our brand on you
Hanes, the venerable underwear retailer, has decided to revive their classic brand positioning from the 1990s and put it back to work. The question is why did they ever ditch this strategy?

Lesson #2: Never Give Up
“With my first act in ’79, people said hip-hop was dead,” says Simmons. “Now look, 20 years later, the culture is so strong we’re doing underwear.”
Britney Spears
Recently, I took Britney Spears to task for getting a little too wild after she announced that she and her husband are separating. She's been constantly partying every night and she was photographed - more often than not - without underwear.
5 Best Ways To Make Your Website Visible To Search Engines
Every website owner needs to make sure their website is visible to search engines but it's a task that is easier said than done. Here are 5 of the best ways to make sure your site is visible to the major search engines.
Title Tag and Meta Description Tag Optimization
Title Tag and Meta Tags are the author-generated source codes that are positioned in the segment of your HTML document. Apart from the Title Tag, other information inserted is not visible to the person surfing your web page, but is visible only to the search engine crawlers. Title and Meta Description Tags are especially important as they can be used to influence the ranking of your site (to a certain extent) and the way it appears in some search results. There are several Meta Tags like Meta Description Tag, Meta Keywords Tag and more, but out of the existing Tags the most important and popular ones are the Title Tag and the Meta Description Tag.
Choosing A Business Thats Right For You
Many successful businesses have been built by taking a traditional business and making it better. Domino's Pizza was certainly not the first to offer home delivery of pizza, but they were the first to guarantee it would be delivered piping hot to your door in 30 minutes or less. Amazon.com was not the first company to sell books, but they were one of the first that would let you buy books from the comfort of your own home while sitting in your underwear
Online book campaigns – friend or foe?
The more you know about marketing, online strategies, becoming visible and profitable, the better off you will be.

Are You Folding Your Client’s Underwear?
I was having dinner the other night with my friend, Erin, who was complaining that she had to leave early so she could get home and finish doing the laundry. There was a pile of underwear sitting in a basket and it needed to be folded and put away. Erin really wanted to get it done before the next day when her husband and son would be using it. I asked Erin what her family would think if she didn’t fold their underwear and she said laughingly they wouldn’t even notice; they’d be just as happy living out of a laundry basket.
Lessons Learned from the Life of a Friend
Life is a journey and for some the end of the road is visible. The lessons learned from a friend afflicted with an incurable illness have helped me tap into four powerful success tools. Whether the end of your road is visible or not, there is much to be learned.
Government Standing Pat On Pat-Downs
Yes, it's taken eleven months, but the U.S. Transportation Safety Administration (TSA) is finally responding to the threat representated by last year's failed Christmas Day "underwear bomber" attack. And they're doing it by focusing their energy and resources not on actual terrorists, but on... you.

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