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What's Your Brand Image ROI?
If you’re like millions of other small businesses, creating a professional visual image is key to your success. After all, your image - as seen on your business cards, marketing materials, packaging and website - is the first and sometimes only chance you have to introduce your company to potential customers. If your customers like what they see, you’re one big step closer to getting their business.

Qualify the Sale - Three Ways to Win
One of the many challenges salespeople face is getting to the finish line, only to find out they have not won anything. This can be a source of aggravation or a wake-up call that they are doing something wrong. Recently I was training a group of insurance professionals and they recounted numerous stories of how they gave a wonderful presentation, only to discover that the potential client could not buy their products or services.

Are Your Sales Reps Hard Closers or Hard Helpers?
Are your sales people learning the sales trade? Or are you letting them off the hook by learning the tricks of the trade?
Increase Sales by Identifying Your Target Market and Stop Spraying and Praying Your Sales Activities
Do you feel that you are not getting your fair share of the market place? If so, then can you answer exactly how big of a piece of the pie is that fair share? Now is the time to rethink and refocus so that you accurately know your target market.
What's That You Said? Using Metaphors and Analogies to Sell More Effectively
They say a picture is worth a thousand words. Why is it, then, in our conversations, in our written correspondence, and in our presentations, we act as if the opposite is true - that a thousand words will create the picture we want?

WHAT’S SO GREAT ABOUT DIRECT MARKETING?
The great thing about direct marketing is that it can be anything you want it to be.

Other visual image Related Articles

Creating A Business Image That Counts
Your business image can be physical or conceptual - both are important. It is how you are seen and how people (customers and suppliers) think of you, that will set your image. Have you thought about what you want your image to be and what you have to do to ensure it happens?
USING THE MIND TO ACHIEVE YOUR GOALS
Visual imaging sometimes also called mental imagery prepares the brain for action. Your creative visual right brain is one of your most important assets.

Step By Step Branding Is Your Company Logo Important Enough To Make Or Break Your Brand
Some people will tell you that your logo is everything when it comes to branding your business. However, that is not really true. A good logo is important, a great logo is even better; but neither one is even remotely vital to your success. Why? Because when all is said and done, a logo is a visual image that will remind people of your company. The greatest logo in the world will do nothing at all for your success if it just serves as a reminder of a company that people neither like or trust.
Power of Visual Thinking in your Visual Workplace
I think Visual Thinking is a powerful tool. For evidence, look at the tools I surround myself with, Value Stream Mapping, The Lean Marketing House and Mindmaps. I believe it is the most effective way to learn. As David said in his last paragraph of the blog cited above: "We're not all visual thinkers (though we all have the potential).
Over Coming Price Discounting!
If you are in sales, you will have come across the expression "Can you sharpen your pencil?" or something similar - meaning that they like what you have on offer but don't want to pay the asking price for it. Your customer is asking for price discounting, or price haggling. This analogy of the 3 legged stool has served me well in my sales career. If it makes sense to you, try it for yourself. It certainly presents an extremely visual image.
What's Your Brand Image ROI?
If you’re like millions of other small businesses, creating a professional visual image is key to your success. After all, your image - as seen on your business cards, marketing materials, packaging and website - is the first and sometimes only chance you have to introduce your company to potential customers. If your customers like what they see, you’re one big step closer to getting their business.

Personal Branding Tip: Shining Your Countenance Upon Your Customers
The face is one of the most used visual tools in advertising campaigns. It is used in all types of visual media. Faces are found in newspapers, magazines, and authors very often have their photos on the inside back cover of books.

Why The Tomato? How To Win With Storytelling
Looking for smart ways to get ahead in your business? Ask any executive coach for advice. The answer may shock you. “Use the power of visual storytelling.” Read on to find out exactly how visual stories are the secret to grow your business.
Visual Storytelling: An Instant Checklist
Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead.
VISUAL MERCHANDISING CHALLENGES IN SPECIALITY STORES
This article was written for a retail magazine in India: Huge corporations or “Mom & Pops” can own specialty stores, but two things they have in common are their customer service and their focus on a limited product line. Unlike a hypermarket, a specialty store is small, edited and generally clear about who makes up their customer base. The Visual Merchandising staff is the eyes and ears of a specialty store. Their role is to make sure the image of the store stays on target, on brand and current. Along with the pluses and pleasures of working in a smaller store, some challenges exist for the management and visual merchandisers that vary depending upon whether the specialty store is owned by a corporation or a family.

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