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A little brand personality goes a long, long way.
Do your advertising and marketing reflect your brand personality? Ever wonder how to tailor your advertising to reflect the brand personality of your small business? This article simplifies the process and breaks it down into five basic components. Expert advice from a 25-year advertising and marketing executive.

Other visual interaction Related Articles

Customer relationship management (CRM) in medium-sized enterprises.
Customer Relationship Management (CRM) is the active set-up and preservation of long-term profitable customer relations by interaction with the customer. The interaction is made by use of suitable technologies, value increasing business processes and content employees.
USING THE MIND TO ACHIEVE YOUR GOALS
Visual imaging sometimes also called mental imagery prepares the brain for action. Your creative visual right brain is one of your most important assets.

From Web 2.0 Social Shopping Success to Web 3.0 Targeted Business Triumph
The early days of the Web allowed users to search for information and read it. Very little user interaction with the content occurred if any, unless the user needed a shopping cart. This was known as Web 1.0, a type of read-only web. With the advent of Web 2.0, the goal transforms from one of presenting information for global access to one that also allows user interaction through content contribution, interaction with other web users, and more.

Visual Requirement Definition: Establishing the Point for a Clear Commonality of Understanding
Visual Requirement Definition (VRD) can at first glance mean anything from being the test results from an eye exam to the specifications for the latest and greatest plasma high definition television. However, and in the context of my interview with Blueprint's Matt Morgan, and in particular his reference to a study which indicated that the human brain is geared more towards receiving information by way of visual input versus say the written word, the VRD concept quite nicely aligns with the old saying that a picture is worth a thousand words?
Power of Visual Thinking in your Visual Workplace
I think Visual Thinking is a powerful tool. For evidence, look at the tools I surround myself with, Value Stream Mapping, The Lean Marketing House and Mindmaps. I believe it is the most effective way to learn. As David said in his last paragraph of the blog cited above: "We're not all visual thinkers (though we all have the potential).
Is Your Mouth Costing You Money?
I share an office with 7 other people, so you can imagine how much chatter, interaction and “sharing” goes on, whether I want to listen or not. Each day I hear what is happening in the other businesses through the walls and in the hallways. As I was listening to one co-worker share her most recent interaction with a client, it dawned on my how powerful the story you tell impacts your listeners (even those who just passively overhear you) and your income.
A hard working brand or just another pretty face
Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction.
Personal Branding Tip: Shining Your Countenance Upon Your Customers
The face is one of the most used visual tools in advertising campaigns. It is used in all types of visual media. Faces are found in newspapers, magazines, and authors very often have their photos on the inside back cover of books.

Why The Tomato? How To Win With Storytelling
Looking for smart ways to get ahead in your business? Ask any executive coach for advice. The answer may shock you. “Use the power of visual storytelling.” Read on to find out exactly how visual stories are the secret to grow your business.
Visual Storytelling: An Instant Checklist
Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead.
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