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How To Develop A Brand Story Communication Strategy
Marketing campaigns should always start with a communication concept: a conceptual premise and framework that attracts attention and engages an audience in a way that penetrates each viewer's mind, and captures the audience's collective consciousness. It is the foundation of your brand story.

Other visual performance Related Articles

Do You Know and Plan For The 3Rs for Your Business
Everyone is familiar with the 3-R’s from school – reading, ‘riting and ‘rithmetic. This was our first introduction to an effective performance model. As proficiency increased in each R, performance was further enhanced. Effective performance models by their very design are a continuum that automatically raises performance to the next level.

Managing Performance: How To Conduct A Performance Review Right
One of the most common questions we get asked is: "We need to do annual performance reviews. Do you have a performance review form that we could use?" While admirable that the need to conduct a performance review is recognized, the purpose is often lost in the frenzy of filling out forms, setting up meetings with employees, and sitting through awkward, contrived discussions with them about their performance. The performance review is about managing and improving performance. It should be a motivating, inspiring process conducted not just once a year, but on a regular basis. In this article, we'll discuss how to effectively manage performance and provide tips for how and when to conduct a proper performance review.
USING THE MIND TO ACHIEVE YOUR GOALS
Visual imaging sometimes also called mental imagery prepares the brain for action. Your creative visual right brain is one of your most important assets.

Five Ways to Boost Sales Using Visual Storytelling
Ever heard the term "Death by PowerPoint?" This has become a common way to describe the lack of interactivity and boredom engendered by slide presentations. You've only got one chance to stand out from the crowd, and slides aren't the answer. Here are five ways salespeople can boost performance using "visual storytelling" instead of slides. Whether using a whiteboard, a flipchart, the back of an envelope or a tablet PC via desktop sharing software, savvy salespeople are now using the visual storytelling approach to engage with prospects in a way that will set them apart from the competition.

Visual Requirement Definition: Establishing the Point for a Clear Commonality of Understanding
Visual Requirement Definition (VRD) can at first glance mean anything from being the test results from an eye exam to the specifications for the latest and greatest plasma high definition television. However, and in the context of my interview with Blueprint's Matt Morgan, and in particular his reference to a study which indicated that the human brain is geared more towards receiving information by way of visual input versus say the written word, the VRD concept quite nicely aligns with the old saying that a picture is worth a thousand words?
Power of Visual Thinking in your Visual Workplace
I think Visual Thinking is a powerful tool. For evidence, look at the tools I surround myself with, Value Stream Mapping, The Lean Marketing House and Mindmaps. I believe it is the most effective way to learn. As David said in his last paragraph of the blog cited above: "We're not all visual thinkers (though we all have the potential).
A hard working brand or just another pretty face
Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction.
Personal Branding Tip: Shining Your Countenance Upon Your Customers
The face is one of the most used visual tools in advertising campaigns. It is used in all types of visual media. Faces are found in newspapers, magazines, and authors very often have their photos on the inside back cover of books.

Why The Tomato? How To Win With Storytelling
Looking for smart ways to get ahead in your business? Ask any executive coach for advice. The answer may shock you. “Use the power of visual storytelling.” Read on to find out exactly how visual stories are the secret to grow your business.
Visual Storytelling: An Instant Checklist
Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead.
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