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visual representations Tagged Articles
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Which is it - Strategic Plan or Strategic Plan of Action?
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| We've heard the clichés about planning and failure. So, what is the major obstacle for people to simply jot down what's already in their mind? My view is that the act of writing things down makes the idea concrete and attached to commitment and responsibility. In our CYA (cover your assets) culture, one understands the anxiety that can be attached to writing out a plan.
Here are several strategies to help you break that cycle and move forward. If procrastination and commitophopeia aren't your issues, congratulations. |
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Ways To Improve Sales Through Your Website
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| The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your salesletter, not to your whole audience. |
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Other visual representations Related Articles
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Selling Services
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| Selling a service isn't the same as selling a product. Your prospect is buying an intangible. There are no shiny buttons to show off. You and your company are the visible representations of the service. You need to live up to them in your image. (marketing) And in how you "court" the prospect. (sales) |
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USING THE MIND TO ACHIEVE YOUR GOALS
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| Visual imaging sometimes also called mental imagery prepares the brain for action. Your creative visual right brain is one of your most important assets. |
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Visual Requirement Definition: Establishing the Point for a Clear Commonality of Understanding
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| Visual Requirement Definition (VRD) can at first glance mean anything from being the test results from an eye exam to the specifications for the latest and greatest plasma high definition television.
However, and in the context of my interview with Blueprint's Matt Morgan, and in particular his reference to a study which indicated that the human brain is geared more towards receiving information by way of visual input versus say the written word, the VRD concept quite nicely aligns with the old saying that a picture is worth a thousand words? |
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Power of Visual Thinking in your Visual Workplace
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| I think Visual Thinking is a powerful tool. For evidence, look at the tools I surround myself with, Value Stream Mapping, The Lean Marketing House and Mindmaps. I believe it is the most effective way to learn. As David said in his last paragraph of the blog cited above: "We're not all visual thinkers (though we all have the potential). |
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A hard working brand or just another pretty face
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| Many of us received our brand training through a practice of visual identity. In other wards, we created ad campaigns and other tactical applications to provide brand distinction. Yet, I know everyone reading this has heard numerous times and from multiple sources that a brand is not a logo or a tagline or a color palette. And still, not everyone realizes the difference between branding and brand development – or, visual identity vs. strategic identity. Brand development is the discovery of a brand’s unique (strategic) distinction and branding is the tactical (visual) application of that distinction. |
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Personal Branding Tip: Shining Your Countenance Upon Your Customers
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| The face is one of the most used visual tools in advertising campaigns. It is used in all types of visual media. Faces are found in newspapers, magazines, and authors very often have their photos on the inside back cover of books. |
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Why Are Financial Performance Representations Important?
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| This article generally explains why financial performance representations (formerly known as earnings claims) are important for a franchise to have. |
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Why The Tomato? How To Win With Storytelling
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| Looking for smart ways to get ahead in your business? Ask any executive coach for advice. The answer may shock you. “Use the power of visual storytelling.” Read on to find out exactly how visual stories are the secret to grow your business. |
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Visual Storytelling: An Instant Checklist
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| Visual storytelling, visual communication is a hot topic in presentation skills training. With more and more professionals looking for tips and tricks. Use this 6-point cheat sheet to get ahead. |
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Fan Art: Does Creating Artwork of a Celebrity Violate The Right of Publicity?
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| “Fan art” is artwork that is based on a celebrity, character or story that was created by a Fan of that celebrity, character or story. While it often applies to art done by fans of characters from books, it also refers to art created in visual media such as collages, films sculptures or video games. In addition to traditional art media (e.g. paintings and drawings), fan art may also be incorporated into web banners, avatars, or web-based animations, as well as, posters, and artistic representations of celebrities. |
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