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Does everybody live by selling something?
Whether we call ourselves a salesperson or not, if we have an idea, product, service, skill, capability, talent, or opportunity by which we can make a living and others can benefit from, we need to be able to sell. This means that whatever role we are in, we all need to put ourselves in a position to secure the ongoing custom of customers, members, patients, supporters, peers, students, sponsors, or clients to make a living. Even internal service providers such as HR and Procurement professionals need to be able to sell and consult in order to fulfill their roles accordingly.

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