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How to survive the Digital PR revolution
PR people that fail to address their search engine ranking, or their client’s ranking, are both handicapping themselves in getting media coverage and neglecting one of the most powerful PR tools at their disposal. Yet how to use the Web for online and digital PR by optimising keyword strategies designed to trigger the search engines is still a mystery to many.

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2010 Global Brand Trends Letter
In his yearly overview, Stanley Moss considers international branding, emerging economies, the luxury category, innovation and co-creation, new vocabularies, cultural trends, new vocabularies and the cult of celebrity. The letter ends with a group of interdisciplinary professionals answering the question, "What is a brand?"

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