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Hotels and B & B's should be doing better on the web
How to promote your Hotel or B & B on the web. Let's stop publishing brochures and make it personal!

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Being A Tourist In the Napa Valley
Some friends of mine from Chicago came out for a visit a few weeks ago to take in the Napa Valley, tour some wineries, and experience the excitement of crush. It had been a while since I played tourist here in the Valley and thought it might be fun, so I tagged along. It was quite an experience. While my husband, Mike, was the Vineyard Manager for Robert Mondavi Winery, we had attended a zillion fabulous events, special tours, and tastings but I could not actually remember ever going through a typical,everyday tour of the winery.
It’s All In The Walk!
No matter what your goal is, if you are not looking after yourself, physically and mentally, then you will find it less than easy to focus on the challenges that face you. Walking is a brilliant way to get your daily dose of exercise. It’s good for your heart, your lungs, your muscles and it is especially good for your feeling of wellbeing! Don’t you owe it to yourself to get out there and use those legs? Get walking and get moving towards those goals!
It’s All About PR
You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online at amazon.com, there are 2.5 million books. Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then...
An Author’s Dilemma: Surviving the Seismic Shifts in the Book Trade
Book tours are going the way of the LP in the music industry. They are still there, but they’re becoming more and more scarce. As with all types of intellectual property, book sales are being hit hard. The model that worked so well only a few years ago, is now broken. It takes more work and authors now have to be marketers as well as writers, but with these shifts come opportunities. The model has changed and the game has shifted, but, the days of the successful author, need not be a thing of the past.
Collect Leads with City Tours
Field Marketing can be a very useful and inexpensive method for gathering large quantities of leads from a specific geographic region. There are many types of field marketing, but none are more effective than guerrilla marketing at City Tours. CRM industry-leader, salesforce.com, has perfected this lead generation channel, while targeting cities where their product has not gained much traction. Use our Event Planning Checklist to organize and plan your campaign.
Pre-foreclosure and You: Making Lemonade out of Lemons
Even when you know you're going to come out of the other end OK, being in pre-foreclosure and then moving on to foreclosure can be tough. You're walking away from the money you've already put into your house, after all, as well as walking away from an investment that's gone bad.

The Gemba Walk
‘Management by Walking About’ is an accepted way of undertaking a kind of audit or check-up on how things actually happen – as distinct from how they are expected to happen. The Gemba Walk takes ‘management by walking about’ quite a bit further by imposing a particular structure on the walk – ensuring that no details are missed.

More To Walking The Talk
When you and your team are committed to your mission daily through the right activities and you keep your vision in view, “walking the talk” should be a piece of cake, right? It’s really not that easy. Last week, we discussed five characteristics I believe a company must exhibit to follow through on what it says it’s going to do. Today, I’d like to add a few more ways you can ensure you and your company is “walking the talk.”
Inflatables Give 3 Powerful Advantages to Mobile Marketing Tours
If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. When you stand apart from the crowd, you open the door for floods of prospects
Discover one way to use blogs to market and sell more books
Blog Tours have always been a very expensive way to promote books. For many authors it has also been extremely ineffective. When done right, you are able to reach more of your target market.
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