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New Century Leaders
New Century Leaders

Are You A Defensive Driver?

My partner Jack said something the other day that got me thinking. For those of you who don't know, Jack is affectionately referred to as Mr. Magoo when he drives. It basically means that he does whatever he wants and assumes everyone else will react to him. I think this quote from Jack explains it all. "Everyone is trained to be a defensive driver, so I count on them being defensive while I'm busy being Mr. Magoo."

America vs. Canada \| Small Business Blog
I had never heard of something called The Index of Economic Freedom until recently. The 2010 edition of this index published by the Heritage Foundation and the Wall Street Journal tells me that Canada, our frozen neighbor to the north is now economically freer than the United States.

Zeroing In On Bad Economy Business Basics
A client called me recently to discuss a new venture. Before he could start, however, he had to vent for almost five minutes: About the state of Wall Street; about the problems with the government bailout intervention (or "interference," as he put it); and about the poor health of the economy in general.

Lesson #1: Take Small Steps To Big Ideas
“Go as far as you can see,” said Morgan. “When you get there, you’ll be able to see farther.”

The House of Armani: The Early Years of the Fashion King

At 73 years old, he is still busy making people look good. Giorgio Armani is one of the preeminent Italian fashion designers in the world, still going strong after 33 years in the industry. Known for his classically tailored, sleek power suits and clean, high quality fabrics, everyone from the who’s who of Hollywood to the bankers on Wall Street have fallen in love with the Armani brand. Now, with over $1.5 billion in revenue and a retail empire that extends to more than 35 countries, Armani himself continues to maintain full control over his business. However, it has been a long, uphill journey for the designer to get where he is today.

Lesson #5: Don’t Forget Where You Came From
“As busy as I am wherever I am, I try to get out and walk the streets,” says Gardner, “to remember how far I’ve come and appreciate every baby step of the way.”

Chris Gardner Quotes
Chris Gardner Quotes

The Mighty Amazon: Bezos Books his Ticket for Success

“I’m going to do this crazy thing,” Bezos told his boss on Wall Street one day. “I’m going to start this company selling books online.” It was the spring of 1994 and the Internet was growing at 2,300 percent a year. Bezos knew things just didn’t grow that fast. “It’s highly unlikely,” he says, “and that started me thinking, ‘What kind of business plan might make sense in that context of growth?’”

Lesson #2: Learn To Mind Your Own Business
“Many people confuse their profession with their business,” says Kiyosaki. “To become financially secure people need to mind their own business.”

Finding Success in Stocks: Schwab Launches His Company
Schwab was ten years into his career when he decided to venture off onto his own and start his own company. He had a vision for a business that would shatter the investing world. Schwab wanted to break down the barriers to Wall Street and make it easier for the average American to invest. How could he do that? Schwab had figured out how to lower the fees for buying and selling stock.

Mobile TV\'s Messed-Up Marketing

For reasons unbeknownst to me (okay, almost certainly hoping I'd say nice things about their phone and service), Sprint bestowed on me a freebie phone some time back, as well as a full-service package of voice, video, and data. I've cheerfully taken advantage of having a second mobile phone -- it comes in useful when in the car on long conference calls and needing to order take-out pizza -- but I have to confess that one aspect of it has surprised me.

Now Don't You Worry Your Little Self...
The economist Alan Blinder calls himself “a free trader down to my toes.” But what’s that goop seeping between his toes these days?

Swim Against the Tide
Your electricity might flow better through another socket

The Top Ten Reasons Why PR Doesn't Work
Margie Zable Fisher runs theprsite.com. Every day someone tells her that he or she has been “burned” by a PR firm, and Margie’s goal is to help small business find the right PR firm. I asked her to provide the top ten reasons why PR doesn’t work:

Every Media Mention Counts
Sometimes to get the PR ball rolling you’ve just got to get a little press. It doesn’t matter if that ends up being a mention in the neighborhood business association’s newsletter. Work every angle when you are just getting started and eventually you will start build up some steam.

The Decent Thing to Do Is the Smart Thing to Do
Going back 25 years to 1982 and In Search of Excellence, Bob Waterman and I were simply interested in what made for excellent corporate performance.

Privacy, Investing Alpha, and the CEO's Mother-in-Law
Much of investing is a search for hard-to-get data that can give you an edge, or alpha. That quest for alpha via better data is one of the themes of my Money:Tech 2008 conference, and it is the topic of an unusual and fascinating article in Wednesday's Wall Street Journal.

WallStreet.com Up For Auction: Is Money Worth More Than Sex?
Ah, the age-old question: Is money worth more than sex? We get the latest test tomorrow, with the WallStreet.com domain going up for auction, a scant six months after porn.com sold for $9.5-million. Moniker, which is handling the auction, claims to have a $4 to $5-million reserve.

Responding

When you respond to life, that's positive; when you react to life, that's negative. Example: you get sick and go to the doctor. Chances are good that after an examination he or she would give you a prescription with instructions to return in several days. When you walk back in if the doctor starts shaking his head and says, "It looks like your body is reacting to the medicine, we're going to have to change it," you probably would get a little nervous. However, if the doctor smiled and said, "You're looking great! Your body is responding to the medication," you would get excited and feel much better. Yes, responding to life is good. Reacting to the incidents of life is negative - and that's bad. The next example validates that fact.

Place Those Small Bets, Quickly!
Nothing goes so well with that first cup of coffee as having your biases confirmed! In yesterday's Wall Street Journal ("In Search of Growth Leaders"), University of Virginia/Darden Graduate School of Business Prof Sean Carr, et al., lay out a growth model. There are, more or less, two flavors of companies:

Front-Running in Domain Bids
I wonder why Wall Street didn’t think of this first? Front-running taken to the domain name market:

Mastering the Earning Game
When faced with a challenge, some people freeze. They stop taking action. They drift or coast, hoping that the problem will disappear. They blame, complain, whine, or moan about their circumstances.

How Quickly We Forget
I started using Dragon Naturally Speaking products about a year ago. I actually bought the software some three years ago but had a few false starts and finally gave up on the idea of dictating to my computer. It wasn't that the products were hard to use or didn't work - they are easy and do work.

Your rights have been stolen!

The Dodd-Frank Wall Street Reform and Consumer Protection Act, enacted on July 21, 2010, further modified the CEA in a number of ways. It requires that all off-exchange retail foreign currency transactions be done pursuant to the rules of a Federal regulatory agency. It also requires that unless Federal regulators prepare rules regarding off-exchange retail forex transactions within specified time periods, the transactions are prohibited.

A Financial Conspiracy Of The Largest Magnitude Is At The Root Of Today's Economic Crisis!
A meeting in secrecy by members of the largest financial competitors on Wall Street. A draft drawn up that amounted to simply, a restraint of trade agreement! An illusion so great that it is masked under the guise of protecting the public! Five major objectives met and surpassed today!

Companies are Investing in a New Kind of Customer Service.
Moving from customer service to customer relationships is the way to grow.

Now How Can You Motivate Your Salespeople?
If you can't motivate your B and C players in the most challenging times by having them set goals so that they can earn more money, then how can you motivate them?

Heir to Gucci Empire Reveals Plan to Double Bet on Fashion
PARIS -- When he bought Italian fashion house Gucci NV a decade ago, French billionaire François Pinault steered his family's lumber and distribution business into the high-profile, high-profit world of luxury goods.

The Secrets to Successfully Landing Media Coverage

When it comes to approaching the media, keep in mind that there is no one media outlet. You are not pitching one story, nor are you pitching one media source. To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets. Each media source has needs and interests that are specific to it. The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game. So if you’re stuck focusing strictly on the media home runs, rethink your strategy. Don’t limit your pitches to the national media outlets; there’s a huge media world out there. Broaden your approach. Broaden the media bull’s-eye you’re targeting.

Right and Wrong in the Eye of the Beholder
Do we stretch our own ethics to remain competitive?

Indian outsourcing services maintain growth in recession

India’s role as a top player among outsourcing destinations has remained unchallenged for quite some time. In fact, AT Kearny has listed it at the number one spot on its Global Services Location Index – which ranks attractive offshoring destinations – since the list’s inception five years ago. However, in recent years, there have been many who have questioned whether the country could withstand competition from other locations with competitive pricing and a specialized skill set.

5 Principles of Successful Leadership in Small Business

When we think about leadership,especially in regard to building and growing a successful small business, it's easy to envision the traditional top-down leadership that so often goes along with the term. We often think about leadership along the lines of being a major political leader or being the chief executive of a major Wall Street company. And while this certainly is a respectable vision of leadership, when it comes to small business, we've got to see beyond this traditional view. Following are the top 5 principles of successful leadership that I've found make THE difference in whether your business flies or flops.

The internet is like New York City. Only better.
How would a small town girl know how the internet is like New York City? What makes it better? It's simple. The world is accessible by the push of a button.

Disruption Breeds Opportunity
Between 1831 and 1840 there were 14 Americans born who each went on to amass billions of dollars in wealth. Some of their names were Rockefeller, Carnegie, and Morgan. They came from all walks of life but had one thing in common. Read the full article to find out what it was.

Ready to Grow Again?

As I have predicted in a number of my previous articles, prosperity is right around the corner, and for some of you it may already be here. I have been preaching that business needed to prepare themselves for the rebound and if you haven’t it isn’t too late. The bad news came with a big sucking sound. Like the aftermath of a devastating tornado many of you have poked your head out from the rubble only to find yourself alive and somewhat well.

Small Business Growth: Recession Rescue Strategies

This week alone, I have heard from two business owners going "under"... literally closing their doors and, of course, blaming the economy. I must say that both of these companies started out with overwhelming debt, and neither had shown a month of profit since opening their doors. They were both open BEFORE the "recession" hit. Both invested heavily in traditional marketing. Both inquired about hiring a business coach, but never felt it worth the investment. THIS is the Darwinian-like "thinning of the herd" that we will continue to observe in "tough times". But you don't have to be one of those eliminated... So, what can you do NOW to rescue your own business today?

Choosing the Right Coach
What do you need to know in order to choose the right business or executive or trading coach?

The Sellers Research Group’s take on Apple’s financial
Apple announces its latest financial results today at 2 pm (Pacific). Naturally, we’ll be covering the announcements in-depth. But first I wanted to give you the predictions of what Apple will announce, as determined by the Sellers Research Group.

Our Gas Tanks Are Full But We're Running On Empty

Lots of negative news out there. While we're running around making sure our schedules our filled with things to do we forget that our spirits are running on empty. Often it's because we are focusing our thoughts on what we are lacking, what we perceive isn't available to us when what we need to do is shift the way we see things. In so doing, you can fill up your inner tank to power you in a more productive and positive direction to make the best of what IS.

I Know What the Media Wants
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want.

Time to buy banks with mark-to-market behind them?
Yesterday, the FASB eliminated mark to market accounting standards. Now they will be priced based on their income, not what a buyer would pay for them in the market. This will create a lot of uncertainty around some of the toxic assets on banks balance sheets, as well as the TALF program.

Skill and Knowledge are Telemarketing Partners
Telemarketing is nothing new. Since early in this century, Wall Street brokers have used the telephone to sell securities, commodities, stocks and bonds to customers scattered across the country. Then, it was primarily a matter of logistics. The world was large, and telephone sales offered a practical alternative to the inconvenience of telegraphic communications.

Today's Economy DEMANDS A Critical Skill: Optimism
Although there is much to fear right now there is always hope and optimism. Let Eileen McDargh show you how you can learn optimism.

ANCORA IMPARO
Ancora imparo, translated as "I am still learning" or "Still, I am learning," is attributed to Michelangelo in his eighty-seventh year. The man who painted the Sistine Chapel and sculpted the Pieta and David, whose very name evokes mastery of his craft, exemplifies a lifelong learning philosophy.

Want to Be A PR Success story? Think Like the Media
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

Ponzi Schemes and Steroids These are the Days of our Lives

When you step back and look at the leading economy of the world (the US economy), you can’t help but think that we have come to one “MAJOR FORK IN THE ROAD”. The purchase of a home can be like a ball and chain that prevents people from reaching their full potential in some cases. If 2008 is not a wakeup call to understand finance better, then the future of the U.S. economy is in for even further long term challenges.

How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets

About six months ago I was looking at the web stats of one of our clients. His visits went from an average of 30 a day to 150. When I checked who was sending him so much traffic I was very surprised. It was CNN! I went to CNN’s website and I discovered that they have a widget at the end of some of their articles where they show related blog posts. My client’s post was there. I started doing some research on the subject and I learned how you can get your blog featured on CNN, New York Times, Wall Street Journal, USA Today, Newsweek, Time, Fox News, Reuters, the Washington Post, and CBS.

Pick Yourself Up and Dust Yourself Off
In my mind, there isn't a group of professionals more suited and more deserving of hearing those very words than salespeople. I have listened to more complaining, excuse making, whining, sob stories and negativity in the last 90 days than at any other time in the 24 years I have been in the sales development business.

How To Write a Corporate Blog

It seems like it’s all so easy, but I guess it isn’t. Joe Wilcox from eWeek wrote a blog post that pretty much sums it up in the title: Make Your Corporate Blog Believable. That’s it folks, that’s the entire ball game. I have no specific tips on how often you should blog, nor the length of a post. It’s utterly irrelevant if you can’t decide on using your blog as a genuine, authentic voice of your company.

The Power of Words
In the business world and in real life, the words you use matter. Words are powerful. They can inspire confidence or they can have the exact opposite effect - create a lack of confidence. Let me give you an example, using the current presidential campaign.

This is a Sales Emergency & You Can Win
Yes, there is a sales emergency occurring right now all over the world. Buyers are holding on to their purses like their first born child. It would be easier to get Fort Knox to open the door for you than to get buyers to agree to a purchase.

Don't Allow the Economic Crisis to Infect Your Sales
The crisis that devastated Wall Street has now infected every sector in the market. Plus it’s spread to every corner of the world. If you allow it the crisis will infect your sales possibly putting you out of business.

Floating with a sinking feeling a different perspective
Opportunities for adjustment to succeed in the current business climate

Government Could Use Some Sales Training
Government officials need to spend some time in the profession of sales and learn basic Sales 101 skills when it comes to satisfying the customer. Here are 5 sales lessons the government would benefit from in this difficult time.

Don’t Just Survive…Thrive!: Tips for Financial Success in Tough Economic Times
Believe it or not, it is possible not only to survive, but to thrive in tougher economic markets. And guess what...if you learn how to profit even in “down” markets, than think how well you will flourish when things inevitably get better again. Learn from the pros and the families that have withstood generations of ups and downs in the economy.

10 Secrets to Pruning Your List
I know, I’ve said it before, and I’ll say it again, but you are only as good as the ideal client profile or prospect list you create and communicate with in a meaningful way, consistently over time. It’s a simple as that.

Winning the Talent War In Turbulent Times
Jettisoning employees in financial tough times can very well result in losing industrious producers, top talent, longtime workers, and top managers.

Enchantment hits the bestsellers lists
After one week of availability, Enchantment has hit three bestseller lists: New York Times (Advice, How-to, and Miscellaneous), Wall Street Journal (Hardcover Business), and Publishers Weekly (Hardcover Nonfiction).

TWO LOW COST WAYS TO JUMP START YOUR MARKETING EFFORTS
Two totally flexible on-line programs can help you jump start your marketing efforts with very little cost. They both require a small investment of time, but it will be worth it in the long run.

Downsize your boss-is it possible?

In today's economy many people are tired of working hard for others with little to no control over their lives. 'Hidden' entrepreneurs often come to the surface in difficult times. Their potential has been waiting for an opening and often the state of the economy is that necessary nudge they have been awaiting. This article explores the idea of becoming your own boss through a franchise opportunity. This is the beginning of a series relating to franchise opportunities and how they may fit the bill for you to take charge of your destiny.

RULE 4 Never Run a Full Page Ad
This is the fourth rule in a series of articles by Brad Sugars on “21 Ways to Increase the Power and Profit of Your Advertising – without Spending an Extra Cent.” Find out why you should not run a full-page ad.

Long Term PR Strategies To Make More Money
Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy.

Public Relations: The Long -Term View
When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media.

How to avoid the platitudes and simple solutions
This article discusses why much advice that Executive Coaches spew is filled with cliches and platitudes, and how to avoid this problem.

Eight Questions to Ask Before Jumping into a Business Opportunity
This article explains why many entrepreneurs fail to separate facts from myths in their business and offers eight questions to ask before entering into any business opportunity.

Wall Street Journal covers African ingenuity
Recently the Wall street Journal’s front page, featured one of the most inspiring stories of African ingenuity today.

Top Ten Franchise Opportunities for $20,000

Franchises are among the fastest growing business opportunities available. Once the purview only of those who could afford to invest many, many thousands of dollars – often as many as several hundred of thousands – franchise opportunities now exist that will fit almost any budget. If you are looking to buy a franchise that carries a low price tag but can yield high profits, you’ve come to the right place. Here are ten top franchise opportunities that can be yours for right around $20,000!

Getting Sach'd
Recently Greg Smith submitted his resignation from Goldman Sachs in a rather public way, with an op-ed in the New York Times. His diatribe against the abuses of a culture he described as "not right" led to an outpouring of emotion that will reverberate around the financial world and social media for years.

24 Days
Book Review -- How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America

24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America
Book Review -- 24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America – Rebecca Smith, John R. Emshwiller; Harper Business Division of Harper Collins Publishers, 10 East 53rd Street, NY 10022, www.harpercollins.com/imprints/harper_business; Aug 2003; 390 pps, $25.95

From Rags to Riches: Gardner Lives the American Dream
“A slow walk to Wall Street is how others describe my life,” says Gardner.

Message from the Meltdown
In the wake of our financial mess, people from Wall Street to Capital Hill to Main Street are asking: What happened? With the help of 60's parody songster Alan Sherman, CBS's 60 Minutes and some self evaluation, I share a different perspective with a lesson you can apply. What personal development insight can we gain from this mess?

Commercial real estate lenders optimistic in 2010
Commercial real estate lenders talked about the coming year and reflect on the past year at the annual Mortgage Bankers Association Convention in Las Vegas. Most conversations about 2009 were brief, and not very uplifting, but the outlook for 2010 was extremely optimistic. Money from Wall Street to Main Street is piling up and poised for investment.

Wealth Management Expert In Sacramento Keith Springer Quoted In The Wall Street Journal
Wall St Flat Ahead of Europe Summit. Keith Springer is quoted in the Wall Street Journal discussing the impact of the European crisis on the US economy.

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