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Get Involved in a Charity
Your community is the foundation of your small business. Giving back to it can be rewarding for both your spirit and your bottom line.

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The Art of Driving Your Competition Crazy
“The purpose of competition is not to beat someone down, but to bring out the best in every player.” Walter Wheeler

When Community Hospitals Ail, An Infusion of Marketing Speeds Recovery
Chances are that most community hospitals have set aside limited resources for marketing because marketing is not perceived as an investment that impacts the bottom line. This assessment would be wrong, if one considers the direct and indirect revenue generated by marketing such as building outpatient revenue through greater recruitment of patients, more referrals from local physicians unaware of the full range of the hospital’s services, and increasing enrollment in hospital-sponsored fee-based educational programs for smoking cessation and weight control. Also factored in should be the benefits attained by helping physician recruitment and staff morale.

Bad Boy Makes Good: Turner’s Success Factors
With his background in the classics, Turner had a penchant for recounting the successes of its greatest heroes: “When Alexander the Great took control when his dad died, he was twenty years old. He took the Macedonian Army, which was the best army in the world at the time, and conquered Greece, got the Greeks to all join with him, and then marched across the Hellespont and invaded Asia. They didn’t even know where the world ended at that time. And he was dead at thiry-three, thirteen years later. He kept marching. He hardly ever stopped. And he never lost a battle.”

Revving its Engines: Harley-Davidson Goes Hog Wild
After the success of their first three models of motorbikes, Harley and the Davidson boys all plunged themselves wholeheartedly into the newly formed company. Walter Davidson became the company’s first president, while his brother William handled much of the human resources, and Arthur handled sales and the establishment of a dealer network. William Harley served as the company’s chief engineer and treasurer. Together, the four worked day and night to get their business off the ground and running. “We worked every day, Sunday included, until at least ten o’clock at night,” recalled Walter Davidson. “I remember it was an event when we quit work on Christmas night at eight o’clock to attend a family reunion.”

The Rise Of The Corporate Mercenary
It is said that the term “freelance” originated – as did an amazing number of other things – with the novelist Sir Walter Scott, who first used it in his novel Ivanhoe.

Whats Going on at Your Hospital Emotional Intelligence Development
What's Going on at Your Hospital? Emotional Intelligence Development.

5 C's of Marketing
Victory and Defeat in war depends 90% on the morale of the Army

Reed Hastings Quotes
Reed Hastings Quotes

3 critical elements of a research survey. Part 2 – Does the sample size really matter?
There are two hospitals: in the first, 120 babies are born every day, in the other, only 12. On average, the ratio of baby boys to baby girls born every day in each hospital is 50/50. However, one day, in one of those hospitals twice as many baby girls were born as baby boys. In which hospital was it more likely to happen?

IN PRAISE OF UNCERTAINTY (AND A CHEAT SHEET FOR ENJOYING IT MORE)
Over the weekend, I saw Point Blank, a French action thriller about a nurse at a Parisian hospital whose very pregnant wife has been kidnapped and will be killed unless he delivers to the kidnappers a thief who’s a patient in the hospital. It was so good. Even as my heart was pounding, I savored the twists and turns in the plot and didn’t want it to end.

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