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Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.

Other warner books Related Articles

Top Ten Leopard Tips
Here are the top-ten Leopard tips from my friends, Adam Engst et al, at Take Control Books. They’ve already released five ebooks to help people upgrade to Leopard. These books cost either $10 or $15, but you can save 30% if you buy all five. Take Control publishes minor updates for free, so the authors can revise their books on the fly.
How To Write Better AdCopy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.” Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...

It’s All About PR
You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online at amazon.com, there are 2.5 million books. Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then...
The Toy Tycoon: The Early Years of Beanie Babies Founder Ty Warner
He dropped out of Kalamazoo College to sell stuffed toys. It might not have been the most promising of starts, but when the young Ty Warner decided to start his own line of stuffed animals, he wound up taking children across the country – and their allowances – by storm. Beanie Babies were affordably priced, and with their cute individual names, Warner found himself sitting on top of a gold mine.

Taking Beanie Babies to the Bank: Warner’s Company Takes Off
Back in the U.S., Warner was now in search of the funds he needed to start his new venture. He placed a mortgage on his small suburban home and also set aside the $50,000 inheritance he had received after his father’s death in 1983. That, in addition to his life savings from his six figure income at Dakin gave Warner enough to found Ty Incorporated in 1986.

Lesson #2: Use Secrecy to Seduce Your Customers
Throughout Warner’s entire career, he has granted just three interviews with the media, this despite being one of the wealthiest men in the world. Does he really value his privacy that much? Or rather is it yet another weapon in Warner’s chest of arms that works to further lure in the unsuspecting customer and make his products irresistible?
Lesson #4: Low Risk Means Low Rewards
When it came to taking the road less traveled, Warner was all about accepting risk. And not just a little bit of risk; Warner knew that the more risk he was willing to take, the greater the reward in the end would be.

Lesson #5: Use Strategic Partnerships to Promote Your Products
Throughout most of his career in the toy industry, Warner had made a name for himself by bucking the trends. When tradition stated he should sell in the biggest stores he could, Warner opted to distribute his toys via the smaller “ma and pop” shops. And, when his competitors were spending millions of dollars on advertising campaigns, Warner resisted, choosing instead to cover the company and its products with a veil of secrecy.

Ty Warner Quotes
Ty Warner Quotes
Writing Your Own Obituary
Those of you who are consistent readers of this regular offering, realize that I rarely recommend specific books. Instead, I encourage people to read those books that will help them in the pursuit of their own passion. However, recently I have completed both of Tom Brokaw's books dealing with the Depression and World War II era-The Greatest Generation and The Greatest Generation Speaks.

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