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Extended Warranties: Sensible Insurance or Waste of Money?
Paul Champagne saved the Canadian Department of Defence more than a billion dollars over a ten-year period by "ripping up a couple thousand extended warranties", according to Maclean's magazine (6 July 2009). That's a number that's hard to argue with. So we took a closer look at extended warranties: the pros, the cons, who really benefits from them. The conclusion? Extended warranties are a very expensive form of insurance. They are a cash cow for retailers, yielding profit margins of 50% and more. The benefit to consumers is dubious, to say the least. This topic is the sixth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.

Your Path to Effective Service Selling
Selling services is far different than selling products, and for reps who want to be successful at "service selling", it's imperative to understand where the differences exist.
Taking Your Business International
I called on Jose Rodriguez, President of RISMED Oncology Systems, a Huntsville company that provides high medical technology to radiotherapy professionals around the globe, to get his input on the subject. Jose is an old friend and client and if anyone can give pointers on doing business internationally, Jose is the man
When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
10 Things you need to know before entering into a contract
While litigation may sometimes be your only recourse, many times it is a result of signing a bad contract or not fully examining the contract you have signed. Here are ten things to know before entering into a contract that can help protect your business and your assets:
Garber on Business: Selling online? Help your potential customers shop online safely
Good deals, convenience and choices abound on the Internet. But before customers use all the Internet has to offer, help them be cyber-smart and make their online experience safe. When shopping online, there are several things you can do to add to your shopping safety. Being aware of technology scams, checking website policies and understanding your credit card rights will go a long way toward providing privacy and identity protection.

Other warranties Related Articles

Extended Warranties: Sensible Insurance or Waste of Money?
Paul Champagne saved the Canadian Department of Defence more than a billion dollars over a ten-year period by "ripping up a couple thousand extended warranties", according to Maclean's magazine (6 July 2009). That's a number that's hard to argue with. So we took a closer look at extended warranties: the pros, the cons, who really benefits from them. The conclusion? Extended warranties are a very expensive form of insurance. They are a cash cow for retailers, yielding profit margins of 50% and more. The benefit to consumers is dubious, to say the least. This topic is the sixth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.

Small Businesses Need To Look Big
Consumers will more often trust a large business then a small business because larger businesses usually offer lower prices, greater reliability, and warranties or help should problems arise. Using a telephone answering service can help small businesses look big because your phones will always be answered by a live operator no matter what time of day your customers contact you.

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