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waste materials Tagged Articles
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Toxic Business: Africa’s Scavenger Entrepreneurs
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| It’s a common site in most African cities – waste dumping sites where hundreds of scavengers search daily for pieces of scrap metal, plastics and other waste materials to sell for a profit. These scavenger entrepreneurs though are risking their lives in search of money for survival. In these dumps, there are toxic wastes that can be fatal. |
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Other waste materials Related Articles
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Sales Training Materials that Work!
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| Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection? |
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11 Strategic Actions To Combat and Defeat Time Wasters From Your Strategic Thinking Business Coach
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| There is not a day goes by when I do not hear someone tell me they do not have enough time to do what they need to do. Or some people will blatantly tell me that they are terrible time managers and waste a lot of their time (not to mention the waste of others time also). Your Strategic Thinking Business Coach recommends that you take a good look at the ways you waste time and the ways others cause a waste of your time and then develop a plan to get rid of those time wasters. In order to facilitate and guide you in this effort. Your Strategic Thinking Business Coach has developed a list of eleven (11) strategic actions to combat and defeat time wasters. |
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Creative Techniques that Make Business Writing Stand Out
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| When most writers think about marketing materials, press releases, and how-to writing projects, they assume creativity is a waste of time and energy. Why not give it to them straight—right? But business writing doesn’t have to all business. Business writers can borrow several techniques from their creative writing counterparts to make their marketing materials fresh and unique.
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Waste Not!
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| Waste is not the stuff you throw in the bin. It is all the things you do in your business that waste time and money. The Japanese know a thing or two about getting rid of waste ... why not learn from them. |
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A Well Managed Suite of Business Materials
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| When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success. |
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Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
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| Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy?
Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.”
The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree.
Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?
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Toxic Business: Africa’s Scavenger Entrepreneurs
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| It’s a common site in most African cities – waste dumping sites where hundreds of scavengers search daily for pieces of scrap metal, plastics and other waste materials to sell for a profit. These scavenger entrepreneurs though are risking their lives in search of money for survival. In these dumps, there are toxic wastes that can be fatal. |
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Matchmaking 101: Creating Sales Tools That Build Your Brand
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| If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand?
In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.”
Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:
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Case Study – Create A Great Strategic Alliance
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| Search for the standout projects/challenges that can showcase how good you are. It’s worth a phone call to ask permission to showcase the client/vendor in your materials. In addition, invite them to publish the same case study in their marketing materials – which will extend your reach too. |
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Creating a Zero Waste Office
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| Composting is a way to reduce the waste that leaves our office, which only accumulates in the local landfill. By creating a Zero Waste work environment, we encourage our employees to be more responsible. We can also set an example for what a sustainable company might look like; caring not only about the bottom line, but also about the environment and social benefits of eliminating waste. |
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