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Accentuate the Positive
We can choose to break free of fear. We can seek out new approaches that power innovation and opportunity - and share them with our audiences. We can focus on helping our customers find new opportunities, improve current practices and solve the problems they already recognize and care about. We can trust that our innovation and expertise will shine through the FUD.

Three Tips for Baby Boomers Staring a New Business
Women and men in their 60s and 70s are now busy re-inventing themselves, sharpening and learning new skills and beginning new enterprises. After quitting a corporate job or retiring from teaching many of you aren't ready to stay home and watch TV knit all day. You want to "do something!" It's no surprise at how many boomers," decide to begin a solo-entrepreneur business. Business can be a labor of love but it's also filled with challenges, and part of being a success is finding strategies to overcome obstacles. If you're not too old to begin, than you're also not too old to stick with it when it gets hard.

Internet video a winner in tough economic climate
A new survey suggests that the current economic crisis will make Internet video a champion in 2009.

My top 10 tips on doing your own PR
PR doesn’t just have to mean press releases. There’s loads you can do both on-line and off-line that can help your PR campaign…and some of it means that you don’t even need to speak to a journalist. Here’s my top 10 tips on putting together a low-cost PR campaign:

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An Ounce Of Silence
It is amazing to watch a true professional finish his presentation and just kick back and watch the prospect talk himself or herself into the sale. The worst that can happen if you button up is that the prospect may start to say something negative and you have plenty of time to counter with positive reinforcement.

Keep Your Fire Stoked
In so many ways this fire can be compared to a marketing team of professionals. It is nice to sit and watch the fire, watch the flames flicker but soon if you only watch and don’t feed your fire it dies down. You start to feel the chill back in the air. You must get up and put on another log on the fire.

Sales Rep Lame Excuse #83
Did you ever watch a customer or prospect make a bad decision? OK, dumb question… We’ve all lost deals because the guy on the other side of the desk just flat didn’t do a good job of making the decision. And because we hold the customer’s best interests near and dear to our hearts, it hurts to watch them do the “wrong” thing and buy from a competitor. But the sales rep certainly can’t be blamed for that, right? Wrong!

Starting on Time: The Early Years of Luxury Watchmaker Jean-Claude Biver
Credited as having single-handedly saved the Swiss watch industry from the quartz movement, Jean-Claude Biver is a man whose name has become synonymous with quality instruments for telling the time. He brought the Blancpain and Omega brands back to life, and, since 2004, has been heading up Hublot, one of the world’s most renowned watch companies. When he is not busy doing that, he also produces his own line of exclusive cheese.

Turning Back Time: Biver’s Watches Make a Comeback
“We bought Blancpain at the end of 1981,” recalls Biver, “and started to develop the brand from zero in 1982 with the concept that we would never make a quartz watch, because we would stick to and develop only and exclusively the traditional watch-making art.”

Twelve Steps to Business or Sales Team Health
They read your watch and tell you the time. Consultants certainly do this. It is a valuable service because we get too bound up in our own operations and lose the ability to read our own watch! In the next several paragraphs I will share the parameters we examine to answer the question, ‘Is this sales and marketing operation in good order?’ You may be responsible for an entire business, a division, department, or only your own sales territory. You can still make use of this list to read your own watch.

At The Risk Of Making Myself Extremely Unpopular!...
Football (Soccer) is a subject that builds great emotion in the heart of the average british male (and some females too). People will happily spend hundreds if not thousands of pounds per year going to watch their favourite team, they buy the latest 'strip', they travel hundreds of miles to watch away games, they pay for Sky TV to watch the best matches live and even travel abroad to watch a match. Football (or Soccer if you are in the US) is a revered sport of gods!

Online Videos … The Move to Entertain, Educate, Sell
If you're like us you're watching more of your TV over the Internet. Why not? No need to let some psycho at the network dictate what you watch and when. Funny thing is the ads even look better on the iNet. They're faster, crisper, more entertaining. Ok not all...some are long, boring, sloppy, crappy! All by ourselves we're going to change all that (yeah right) with some advice to those folks on how they can produce better videos that folks want to watch. If only a few listen maybe you'll want to begin a steady diet of marketing videos. Wouldn't that be great you watch the stuff then you go buy the stuff, the economy gets better, you miss more TV shows, watch more stuff on the Web and the cycle continues till we finally take most governments off life support and they act like responsible citizens...cool !!!!

Be A Hawk
Whatever your endeavor, from getting into shape to driving your business, you need to be smart in the way you use your personal resources of time, energy, and focus. So watch for your own opportunities - watch like a hawk - and be ready, when it's time, to seize them....

The Need For Proper Positioning
Sigmund Freud did state that a cigar is a cigar, unless you attach alternate meanings to that ‘fire-stick’. However, in today’s context a watch is not exactly a watch: it is a brand! A brand has a name, and consumers identify with it in an emotional and intellectual way. The way a watch is positioned, dictates its pricing and audience. A product or service can be mainstream, high-end, or for a niche.

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