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Creating a Brand Message - Where Do I Start?
Start by literally looking at what is and isn’t working – ex: this email got more response than the other version. Ask members of your target audience to review different pieces, noting which item’s design and language resonates most and why. The why is important to start identifying specific characteristics. Are the graphics really impactful, the headlines compelling, etc. Then, ask them to tell you the opposite – what they were least attracted to and why. From the responses you get, create a checklist of these basic characteristics and note opportunities to make changes based on the well-received characteristics and recognize use of the disliked ones.
Video Marketing How to Promote Your Business Using Videos
Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there. 5 Reasons Why Video Marketing Is Great 1. Google is showing more and more videos in the search results. 2. Producing a video is very inexpensive and posting it is free. 3. Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you. 4. Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce. 5. Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!

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