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Taking the Fast Food Industry by Storm: McDonald’s Expands
“I was 52 years old,” recalled Kroc. “I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced that the best was ahead of me.”

The Karma of Connections
The ability to build rapport with customers and prospects is vitally important. Why? Because, if you have rapport with your customers, they are more likely to trust you, listen to you and communicate openly with you. This in turn enables you to interact more comfortably and work more effectively together. Rapport dramatically increases your chances of winning a sale. Additionally, Having rapport means that when there are tough issues to discuss, for example price increases, you can more easily find agreement and solutions and move on.

PEOPLE LIKE TO BUY FROM PEOPLE WHO ARE LIKE THEM - Part 2
WE CAN'T SELL TO ALL PROSPECTS THE SAME WAY Today we have access to innovative tools such as the Internet, cell phones, faxes and voice mail all designed to enhance our communications and support us in selling more effectively. Nevertheless, even with all of these technological tools at our disposal, the alarming number of failed relationships, dissatisfied employees and lost sales all reflect the fact that none of us are as effective at understanding others as we would like to believe.

Other wavelength Related Articles

The Management Consultant and CEO - Getting On The Same Wavelength is Critical to Consulting Success
Getting into the head of the CEO is critical for the consultant to be effective and successful. How to do it with success? Let's talk about it.

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