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Personal branding - your slick new brand image might be killing your business
There is an abundant of over designed, tricked out websites out there that do not match the person. Your new fancy, shmancy hub you just bought might not be representing the real you. You are now saying, "WHAT? I just paid big bucks for this thing - it better be right!"

Other web 20 branding Related Articles

The Business of Branding
Good branding is vital to the long-term success and growth of your company, however, branding concepts are often poorly understood. For this reason Immere have put together a few simple ideas for consideration when branding is on your company agenda.

Personal Branding Tip
Personal Branding Tip: We have moved from a selling world to a buying world. People want to do their homework and then make a decision. That’s where branding comes in. Branding is More Important than Sales. Sales is convincing, overcoming objections, and getting a check. Marketing is generating leads - getting you in front of prospects. Branding is influencing and pre-selling. Branding appeals to our desires and touches our emotions. Its first goal: to emotionally predispose consumers into entering a business relationship with you.

Marketing Means Networking
Branding is always about YOU. Yes, branding your company name is helpful, and branding your goods and services is a nice idea. But the more people who know and appreciate you, the more business you'll do. In the end, marketing is about networking.
Book Review: Branding Only Works On Cattle
In Jonathan Salem Baskin’s book, Branding Only Works On Cattle, he takes firm aim at the practice of the marketing practice of branding. He defines branding as building consumer awareness with the goal of influencing their future behavior. Simply put, he believes that branding is useless.
Is Personal Branding Really Effective?
Personal branding is a hot topic these days. An entire industry has grown up around it seemingly overnight. Personal branding gurus claim that branding yourself is the key to success in this new economy. And yet, there's something often repulsive about personal branding that can make it backfire if you're not careful.
Branding: 7 Important Questions and the Straight Answers
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding.

Is There a Brand in Your Stand?
Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim "brand or die".
Effective Branding for Increased Success
Business branding isn't a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design. Most business owners fall short when branding their business because they try to overcomplicate the process. However, if you follow the basics of business branding and resist the temptation to lose the focus of the message, you should be well on your way towards creating an effective brand.

Personal Branding
Personal Branding is the absolute hallmark of the top 2% of sales professionals. Most of them don’t even know that they are doing it! Personal Branding gets your phone to ring. Personal Branding separates you from all of the competition. Personal Branding puts VALUE ahead of COST. Personal Branding elevates you and thus your company/product/service in the minds of your customer. Personal Branding, quite simply, creates more sales for you!
Is Branding Enough?
For the past decade, the premier marketing term has been "branding." Every company and organization believed that it had to "brand" itself to achieve successful marketing results. Branding has its place, but in today's rapidly changing world, where buying power is shifting to the consumer, is good branding enough? Further, does "branding" even mean today what it meant just a few years ago? Let's take a look.

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