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Social Media Management in the Workplace
Three easy cut-and-dry steps to get Web 2.0 under control in the workplace.

Web 2.0 and Marketers
By now you've heard the term "Web 2.0"... but what does it mean and why is it important for all marketers? Here's a quick explanation and my thoughts on the importance of the Web 2.0 movement. "Web 2.0" is a weird phrase. It began as the name of a conference, but the people organizing the conference didn't really know what they meant by it. Mostly they thought it sounded catchy. However, "Web 2.0" has since taken on a meaning. There are some interesting new trends on the Web, and it's the nature of a phrase like that to adhere to them.

Your Consulting Business and Web 2.0
Using the internet to move your consulting business forward requires more than putting up a web site. Are you really leveraging the new social media aspects of the web for the future benefit of your business? Leslie Allan prods your thinking on how to use this new medium as he reviews a provocative white paper on this important business topic.

Crisis, What Crisis?
Internet marketing has grown exponentially through the good times of recent years, but, as traditional marketing budgets often take a hit in a crisis, how will web marketing perform in the current situation?

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