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Personal Branding: The New World of Online Advertising
In the web 2.0 era, a new wave of instant online video "stars" have become a new form of celebrity, and are even being turned into pitchmen and women for savvy brands.

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Beauty salon franchises
Everyone wants to be beautiful, and the pressure to look as good as celebrities in glossy magazine is causing women today to spend more money than ever on beauty treatments.

Hugh Hefner Roast
In 2001, just weeks after the September 11th terrorist attacks in 2001, the New York Friars Club went ahead with its scheduled Hugh Hefner Roast. The Friars Club is a club located in New York City, which has become famous for its risqué roasts of celebrities. It was founded in 1904, and has since roasted such notable celebrities as Milton Berle, Sammy Davis, Jr., George Burns, Johnny Carson, Nat ‘King’ Cole, Harry Belafonte, Jerry Lewis, Chevy Chase, Richard Pryor, Pamela Anderson, and Donald Trump. In recent years, their roasts have been televised on Comedy Central, and members of the public have even been invited to attend the live tapings.

Dress Up Jennifer Lopez
In 2003, General Growth Properties – one of the largest owners of shopping centres in the U.S. – conducted a nationwide survey of 2,000 teenage shoppers to find out who they considered the best dressed celebrities. Topping the list for female celebrities was none other than Latin actor and pop sensation Jennifer Lopez. While she was followed closely by Britney Spears and Avril Lavigne, it appears that more young girls wish they could dress up Jennifer Lopez style more than anyone else. But, what is it about this celebrity’s fashion sense that makes her the envy of women everywhere? What goes through her head when she is picking out an outfit for herself?

The Ins and Outs of Small Business Public Relations
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

O'Dwyer's Names TransMedia Group One of Top 40 Firms in Celebrity/Entertainment Publicity and Among Top 20 in Fashion
Associating your name with celebrities helps glamourize your business

For Celebrity PR, The Grass is Sometimes Greener
It seems that every year celebrities are suffering from career threatening publicity. Perhaps the best way to fix this problem is for a PR change of scenery.

Online Personal Branding for Everyone
There still seems to be a misconception out there that personal branding is important for executives, business owners and celebrities-but not for everybody else.

Passion is the Key
One of the benefits of being president of the Narrative Television Network is that I have the privilege of interviewing many celebrities. These celebrities represent those who are at the very top of their field in sports, politics, television, and movies. These people can teach us many lessons. My very first interview was with legendary film actress, Katharine Hepburn. After I got over the initial intimidation of talking with her, I began to understand more about her and why she was so successful.

PR for Fashion Designers
Public relations is an important marketing component for nearly any company or product, but when it comes to fashion, beauty or style, an effective PR campaign is not an option, it’s a necessity. The approach I suggest focusing on is to have a number of media pitches, stories and hooks that you can present to various media outlets that don’t have a thing to do with celebrities. Using this approach, you and your fashions are the stars. Then, after you’ve made your splash and established yourself through the media as a hot designer, maybe, just maybe you’ll let one of those celebrities wear them.

The 10 Most Over-Publicized People of 2010!
The 10 Most Over-Publicized People of 2010 is a light-hearted look at celebrities who made it into the news for all the wrong reasons!

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