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Likelihood of Confusion: The SAM Rule
When filing for a Federal trademark, it's important to keep the SAM rule in mind. Who's SAM? SAM's not a person but a concept employed by the USPTO during their review process of new Federal trademark applications.

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Why Advertise
Advertising in newspapers and magazines; what a great idea!

Op-Ed Articles Express Your Firm\'s Point of View
Op-Ed opportunities are available in virtually every media -- newspapers, magazines, web sites -- a little thought and planning can position your company, your message, you.

Why PR is a vital part of your online Marketing Promotion campaign
PR is often thought to encompass just real life media such as newspapers, magazines and the web, but there’s a whole world of online PR that needs attention as part of your business growth.

Read Business Magazines and Get a Mentor
Read as many business magazines as possible. I read INC, Fortune, and PROFIT, among others. I go into Chapters when I know nobody is going to bother me. I turn off my blackberry and I scroll through them all. Business magazines tell stories of entrepreneurs, their successes and challenges. They give you great ideas for marketing and I schooled myself through them. I’m not much of a book person and I’m a visual learner so magazines work well for me.

It Takes Time to Make Time
You’ve probably read a lot of advice about how you should spend your time… Parenting magazines, Health magazines & Relationship magazines all have advice... Once you throw in a full-time job and commute time, that doesn’t leave much time for other essentials such as eating, grooming, or doing chores around the house.

10 Techniques for Pitching Industry Trade Publications
This article provides useful tips to achieve publicity in your industry’s national trade magazines.

What’s Newsworthy in Your Business?
Learn how to spin up ideas to get free publicity in newspapers, magazines, trade journals, radio and television.

Traditional Media Obsolete by 2030?
More than half of Americans familiar with digital media predict that newspapers, magazines and network television will be dead by 2030.

Critical Thinking and the Wizards
What's Feeding Your Thoughts? Do you look at the news, read books or magazines that stretch your thinking?

The Death of the Sales Magazine
Is the death of the sales magazine (i.e., print magazines) nothing more than hyperbole and/or misinformation circulating around the World Wide Web? You tell me!

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