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How Much Copy Is Too Much Copy?
It is sometimes difficult to know how long a sales letter, brochure, or other marketing materials should be in order to effectively get your message across. This article provides some basic direction to steer you in the right direction.
10 Ways to Get Your Marketing Unstuck
Marketing yourself can be a confronting process, bringing up fear of rejection, commentary from your inner critic, feelings of incompetence, and other discomforts. If you let them, these inner saboteurs can stop you dead in your tracks. Here are ten ways to quickly break through internal barriers and get your marketing unstuck.

Other web site copy Related Articles

How To Avoid 'Baby Talk' SEO Copywriting & Make The Sale
Optimizing your copy is a balancing act and you might be diving off the tightrope without a net. Find out the biggest mistake site owners make in SEO copywriting and a few ways to fix it now.
What Does Your Website Content Say About You?
As much time as business website owners put into finding a good web designer, it's amazing how little time gets spent in actually creating the website content - also known as the sales copy. This is the content that will help the customer make a decision whether to take action - or leave. It's one of the most important keys of any successful website, and yet it's often ignored or patched together at the last minute and rushed off to the web designer to add to the site. Unfortunately, this can leave a lasting impression on that company's target audience. Look over your website's front page copy - as this is where most of your visitors will ultimately end up. See if any of the following mistakes appear in your site. You may be surprised at what you learn!

Environmentally Friendly Web Site Marketing: Recycle Your Content!
How to recyle old copy into fresh content for your web site marketing ventures.
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Bullets to the Rescue
If your web site copy is too "chunky", you might be losing visitors. It's time to use bullets.
Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
What makes a great website
What are the essential traits of a great web site? After you visit a site and you browse through it for a while, what makes you stay? Great design helps. Amazing graphics are eye catching. But the fundamental trait that makes a website work is the content. The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off. If your content isn't easy to read people will go to other site to get information and buy. Copy writing is often one of those jobs that people think they can do themselves but probably shouldn't. We often help clients with their web copy to assist them in the creation of a professionally written website.

5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

What if you Have no Style?
It’s been a long five months. Your web site designers have mapped out the perfect layout. The content team has analyzed your user groups, and written killer copy that will definitely convert. Now is the day: web site launch day. Your baby is finally ready to leave home! You may have the keys to your new website, but you also have a problem. You have no style. Now, I mean this in the nicest way! You can update content, but you can’t easily keep up the beautiful font styles your designer created for you, or even know when and how to use them.

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