Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

web site strategy Tagged Articles



How to Choose Your Franchise Name and Begin Building Your Web Site Strategy.
Thinking of franchising your business? Your web site design and internet strategy should compliment your overall franchising strategy. Here I look at where to start the process and the steps you need to think about. Its a good time to look at your existing business name, domain name and trading name. A better performing name can help improve the bottom line. It also helps if your name is memorable. A good name is part of the overall internet ‘optimisation’ process and it will have a lasting impact upon image, branding and ultimately sales.

Get Inside Your Web Site Visitor's Head
Everybody who visits your Web site is asking four key questions: Why me? Why this? Why you? Why now? They need to answer all four questions before they will be willing to buy.
Match Your Marketing To Your Relationship With Your Market
To get the greatest leverage from your marketing efforts, make sure you know whether you're directing it at friends, neighbors or strangers. This depends on the level of trust you have with your market.
The Four Parts of Every Successful Web Site
Despite the overwhelming number of Internet tools and Web sites now available to consumers and businesses, the fundamentals of Internet marketing have remained the same. Internet marketing is still about getting more people to your Web site, persuading them to interact with you, and eventually persuading them to take action by "buying" from you. The purchase might be buying an actual product, registering for an event, or picking up the phone to call you.
The Web Marketing Pipeline - And Why Yours is Leaking Money
It's easy to get confused by all the things that you hear people say about making money with the Internet. Twitter, Facebook, LinkedIn, Google Analytics, blogging, shopping carts, e-zines...It's all too much! But there are - fundamentally - only four ways to use your Web site to increase your income.
Are You Pleasing Or Disappointing Your Web Site Visitors?
Ordinary Internet users have very high expectations. It's not enough to do a "good" or "OK" job on-line; you have to be exceptional. This doesn't mean you have to have an all-singing, all-dancing on-line presence. But it does mean getting the basics right
The Four-Step Process to Turn Web Site Visitors Into Buyers
Most Web site owners (and their Web developers) just build a site, plonk their products and services on it, and hope for the best. Even those who do think about it usually get it wrong. They start from the home page, then try to lead the site visitor on a path to each product or service. That's OK - but there's an even better way: Start from the end and work backwards. Pick a product, any product (or service), then follow this four-step process to craft a path through your Web site.

Other web site strategy Related Articles

Why Many Websites Fail
Here’s a statement that may shock you. No one gives a darn about how great a web site is designed! Does that surprise you? Well, in truth, all anyone cares about when they hire a web designer is whether they can solve their problems and get them new clients. Ask any visitor to a web site what they want from a site and in all likelihood they’ll tell you that they just what to find the information or the product they’re after. So, in fact, it doesn’t matter if a site has great graphics or is filled with fabulous flash animation because the bottom line is this: When designing a web site, your only concern is whether the web site does what it was meant to do, which is to get new business.

High Traffic Does Not Equal Sales
Getting traffic to a web site is not nearly as challenging as getting sales. Many web site owners are frustrated and disappointed with the performance of their web sites, and it is caused by the usual methods of generating traffic. There is a proven strategy which works by taking advantage of the real mechanics of the Internet. Although I focus on online sales here, the principles I cover work in traditional marketing too.
Online Games Go Beyond Miss Pacman and Donkey Kong
Learn how to make your site more fun and interactive. Improve your website and increase the amount of time users spend on your site. Understand how to engage your customers with online games. Apply a digital strategy to your online marketing programs. Create more brand awareness through interactive games and online gaming.
Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.
Internet Marketing Success – Part 2
In my previous instalment of internet marketing success i spoke about the importance of a sound marketing strategy to promote your website/product and one technique to drive traffic to your site. That one technique was article marketing and how, as part of an overall marketing strategy, just how effective it can be.

SEO Tips: 10 Most Important Inbound Links You Must Have to Your Site
Search engine algorithms change frequently, but the one constant and reliable strategy in search engine optimization over the years is that sites with a variety of high quality backlinks trump their competition in the search engine results pages. These links can bring potential customers to your site, increase the number of visitors to your site, and dramatically improve your search engine rankings. Here are the 10 most important inbound links you must have to your site:

Integrating Social Media into Website Strategy - Part I
At what time should a company develop their website strategy? When participating in social media or does an updated/new site lead to social media participation? In this article I outline still important, ‘back to basic marketing’ questions; website strategy for web 3.0; tips on how to integrate social media into your site; and ideas on how to include social media in the overall marketing plan.
How to Use Keywords to Optimize Your Articles for Greater Traffic
Article marketing is responsible for the greatest amount of traffic to my site. When I stop submitting articles, my traffic takes a nose-dive. The feature of this strategy that sends traffic to my site is that I make sure that my article is keyword-optimized. Here are my top 4 strategies for optimizing my articles to get more traffic to my site:

Building Backlinks Is Definitely The Key If You'd Like Regular Site Visitors
For a site owner, an individual might not comprehend the value involving some sort of strategy developed to boost link popularity. The final results connected with these types of endeavors are designed to boost the volume of targeted traffic, not only as a result of the enhanced visibility of your respective Internet site as a result of any larger number of inbound links. In addition, the greater the quantity of relevant inbound links coming into your Internet site, the harder you improve your sites back link popularity.

Google Panda and Your Search Engine Rankings
It has been a long held belief of mine that if you want your site to rank well and consistently in the search engines, then you need to be providing good quality information (content) to your visitors and a great user experience.I’m also an advocate of using articles on other sites as part of your marketing strategy…. But lately I’ve been hearing a lot about Google’s Panda update and what that means to this style of strategy.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Sales Courage and Resilience

10 Golden rules to survive the Global Crisis

Life, Conflict and Work
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.